Key vendors to develop multifunctional products to gain market shares
Technavio, a company that develops over 2000 pieces of research every year and covers more than 500 technologies across 80 countries, has announced the top five leading vendors for the global skin lighteners market in their latest research report. This report also lists 20 other prominent vendors who are expected to contribute to this market’s growth between 2016-2020.
To identify the top vendors, Technavio’s market research analysts have taken into account the revenue generated through the retail sales of skin lightener products.
This Technavio report, under the cosmetics and toiletry vertical, is based on the synthesis, analysis, and interpretation of information about the globl skin lighteners market collected from specialized sources. The analysts have derived insights using a mix of primary and secondary research with an aim to provide a holistic picture of the market.
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Competitive vendor landscape
The global market for skin lighteners is highly competitive. Vendors in the market compete based on product differentiation, product portfolios, quality, and pricing. Several vendors are aiming to expand their businesses to emerging markets such as Central and South America and APAC. To sustain and succeed in the competitive environment, it is imperative for vendors to distinguish their product and service offerings through a clear and unique value proposition.
“To strengthen their foothold in the market space and broaden their consumer base, vendors in the global skin lighteners market are focusing on the development of skin lightening products containing UV absorbers. Skin lighteners enhanced with UV absorbers protect the skin from UV rays in addition to providing lightening benefits. Such products are especially popular among consumers in tropical areas and those who are conscious about the harmful effects of UV rays on the skin. Vendors use organic as well as inorganic ingredients like zinc oxide, avobenzone, and titanium dioxide as UV absorbers,” says Brijesh Kumar Choubey, a lead analyst at Technavio for research on cosmetics and toiletry.
Top five vendors in the skin lighteners market space
Beiersdorf
Beiersdorf offers personal care products, including skin and body care products. In addition, it offers self-adhesive products and system solutions to various industries, craft businesses, and consumers. It operates as a subsidiary of maxingvest. The consumer segment of the company offers body and skin care products through the NIVEA, Eucerin, La Prairie, Labello, Hansaplast, Florena, 8×4, atrix, SLEK, and HIDROFUGAL brands.
Key products: EVEN BRIGHTER Day Cream, EVEN BRIGHTER Concentrate, EVEN BRIGHTER Night Cream , EVEN BRIGHTER Spot Corrector, White Caviar Illuminating Serum, White Caviar Illuminating Clarifying Lotion, Swiss Cellular White Skin Preparing Conditioner, Swiss Cellular White Whitening Lotion, Swiss Cellular White Intensive Illuminating Mask, Swiss Cellular White Active Spot Corrector, Natural Fairness Body Lotion, Natural Fairness in-Shower Body Lotion, Natural Fairness BB Cream, Natural Fairness Hand Cream, and Natural Fairness 3-in-1 Brightening Wipes.
Estée Lauder
Estée Lauder manufactures and markets fragrance, makeup, and skin care and hair care products. It sells products under brand names like Estée Lauder, La Mer, Origins, Aramis, Bobbi Brown, MzAzC, Clinique, and Aveda. It also has licenses to sell fragrance and cosmetics brands such as Tommy Hilfiger, Michael Kors, Donna Karan, Tom Ford, Coach, and Tory Burch.
Key products: Crescent White Full Cycle Brightening Moisture Treatment Lotion, Crescent White Full Cycle Brightening UV Protector SPF 50, Crescent White Full Cycle Brightening BB Crème and Brightening Balm SPF 50, Crescent White Full Cycle Brightening Moisture Crème, Crescent White Full Cycle Brightening Spot Correcting Essence, Crescent White Full Cycle Brightening Cleanser, and Perfectionist Youth-Infusing Brightening Serum + Concealer.
L’Oréal
L’Oréal manufactures cosmetic products for women and men. The cosmetics division of the company is the major revenue-generating region and offers skin care, makeup, and hair care products, hair colorants, and perfumes. Another segment, The Body Shop, provides cosmetics and toiletry products through its retail outlets and online platforms. The major revenue contributing regions for the company are APAC, North America, Africa, and the Middle East.
Key products: RevitaLift Bright Reveal Brightening Daily Peel Pads, Pure-Clay Mask Detox & Brighten Treatment Mask, RevitaLift Bright Reveal Brightening Dual Overnight Moisturizer, RevitaLift Bright Reveal Brightening Daily Scrub Cleanser, RevitaLift Bright Reveal Brightening Day Moisturizer SPF 30, Clearly Brighter Brightening & Smoothing Daily Moisturizer SPF 15, Clearly Brighter Anti-Sun Damage Daily Moisturizer SPF 30, Clearly Brighter Dark Spot Corrector, Clearly Brighter Anti-Puff Eye Roller, Clearly Brighter Anti-Sun Damage Daily Moisturizer SPF 30, Clearly Brighter Dark Spot Overnight Peel, and Clearly Brighter Anti-Dark Circle Eye Roller – Light/Medium.
P&G
P&G offers consumer products through high-frequency stores, grocery stores, e-commerce platforms, membership club stores, department stores, drugstores, and mass merchandisers. Several business-developing segments of the company are fabric care and home care, baby, feminine, and family care, beauty, hair, and personal care, healthcare, and grooming. P&G operates its business in more than 80 countries and sells its products in more than 180 countries.
Key products: Olay Regenerist Luminous Brightening Cream Cleanser, Olay Total Effects Eye Brightening CC Cream, Olay Regenerist Luminous Tone Perfecting Cream, Regenerist Luminous Brightening & Protecting Lotion with SPF 15 FF, Regenerist Luminous Tone Perfecting Treatment, Olay Regenerist Eye Lifting Serum SK-II Power Brightening Specialist, SK-II Brightening Source Derm Revival Mask, SK-II Brightening Derm Clear Lotion, SK-II Brightening Derm Moisturiser, and SK-II Brightening Derm Specialist Concentrate.
Shiseido
Shiseido produces and sells cosmetics, accessories for cosmetic products, and toiletries worldwide. It also offers healthcare products and over-the-counter drugs. The major business-generating areas of the company include global business and domestic cosmetic business. The global business segment includes the production and sale of cosmetics, toiletries, and cosmetic accessories while the domestic cosmetics segment can be categorized into counseling, self-selection, and toiletries.
Key products: WHITE LUCENT Luminizing Surge, WHITE LUCENT Luminizing Infuser, WHITE LUCENT Power Brightening Mask, WHITE LUCENT Brightening Protective Emulsion W, WHITE LUCENT Brightening Massage Cream N, WHITE LUCENT Brightening Cleansing Foam, WHITE LUCENT MicroTargeting Spot Corrector, WHITE LUCENT All Day Brightener, and WHITE LUCENT Brightening Serum For Neck and Décolletage.
Other prominent vendors in this market include Unilever, AmorePacific, Amway, Aveda, BABOR, BIODERMA Laboratory, Clarins, DS Healthcare Group, Kao, Lotus Herbals, Mary Kay, Missha, Nature Republic, NeoStrata, Oriflame, Rachel K Cosmetics, Revlon, SKINFOOD, Skinvisible Pharmaceuticals, and Thalgo.
A more detailed analysis is available in the Technavio report, Global Skin Lighteners Market 2016-2020. Technavio also customizes reports by other regions and specific segments upon request.
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