Leading vendors are providing products and services related to gambling activities across all geographical regions.
Technavio, a company that develops over 2000 pieces of research every year and covers more than 500 technologies across 80 countries, has announced the top five leading vendors for the global gambling market in their latest research report. This report also lists nine other prominent vendors who are expected to contribute to this market’s growth between 2016-2020.
To identify the top vendors, Technavio’s market research analysts have taken into account the revenue generated by the sales of lottery tickets, betting games, and casino games.
- Betting: The major sports betting is done on horse racing, football, cricket, greyhound betting, and basketball. The government has legalized only a small portion of gambling to avoid consequences such as money laundering.
- Casinos: Nevada in the US and Macau in China are the two most popular casino hubs in the world. The use of smartphones and tablets and popularity of social media platforms are the major reasons for the growth casinos globally.
This Technavio report, under gaming vertical, is based on the synthesis, analysis, and interpretation of information about the global gambling market collected from specialized sources. The analysts have derived insights using a mix of primary and secondary research with an aim to provide a holistic picture of the market.
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Competitive vendor landscape
Factors like intense competition, rapid advances in technology, and frequent changes in consumer preferences are making this market highly competitive. There is a presence of several vendors who are investing in rebuilding and expanding existing facilities, acquiring new players in the market, and building new facilities to attract more customers to remain competitive in the market. The influx of private labels and players are adopting aggressive promotional strategies to create a larger customer base. The vendors are offering a variety of add-on services to their loyal customers like free stay in hotels, travel packages, and other leisure services. Companies are focusing on the development new technologies and updating with the emerging technologies that could influence their product lines.
“Gambling on computing and mobile devices is gaining popularity in the market and vendors are developing online portals to attract more consumers. Web-based gambling does not require the physical presence of the players at the venue which is convenient for the consumers and reduces operational cost for the vendors. Players are also using the mobile ads as an advertising medium to enlarge their consumer base,” says Ujjwal Doshi, a lead analyst at Technavio for research on gaming.
Top five vendors in the global gambling market space
888 Holdings
888 Holdings provides online gaming products that include PacificPoker.com, 888poker.com, ReefClubCasino.com, Casino-on-Net.com, and 888casino.com. It offers online casino games with its brand Casino-on-net and Reef club casino which includes keno, roulette, poker, blackjack, and craps. The company operates two sites for bingo and also offers scratch cards, instant games, and video slots. Recently, it partnered with social media sites such as Facebook to offers gaming applications.
Key products: Tennis betting, Cricket betting, Basketball betting, Baseball betting, Golf betting, Ice Hockey betting, Snooker betting, Greyhound betting, Rugby betting, Horse racing betting, and Football betting.
Betfair Group
It a provider of sports betting and gaming products in the UK including products like betting exchange and sportsbook. The betting exchange allows the customers to bet against each other with varied pricing and the sportsbook allows the customers to bet directly against Betfair on outcomes of sports events. The company also offers a wide range of gaming products that includes poker, casino, arcade, bingo, and exchange games. Recently, Betfair Group started operating as a subsidiary of Paddy Power, a provider of fixed odds sports betting in Ireland.
Key products: Football betting, Greyhound betting, Horse racing betting, Tennis betting, Baseball betting, Basketball betting, Golf betting, and Cricket betting.
Caesars Entertainment
It owns, operates, and manages 52 land-based and riverboat casinos in 13 states of the US and five foreign countries under the brand names Caesars, Harrah’s, and Horseshoe. The company operates hotel and convention space, restaurants, and non-gaming entertainment facilities. It has five business segments the include casino, food and beverage, rooms, management fees, and reimbursed management costs.
Key products: Casino games
Camelot
The company offers consulting and management services that include iLottery channel management, responsible gaming, product portfolio development, retail management and execution, technology strategy, and implementation and marketing strategies designed to maximize participation and net returns to beneficiaries. Recently, the National Lottery players have raised over $54.37 billion for Good Cause projects, benefitting over 450,000 individuals across the UK.
Key products: Lottery games
INTRALOT
INTRALOT is a supplier of innovative game content, sports betting and racing management, integrated gaming, and transaction processing systems, and interactive gaming services. It offers technologies such as gaming enhanced management system, telecommunications network solutions, integrated workflow platform for the regulator operations, plug and play hardware infrastructure solutions, and others.
Key products: Lottery games
Other prominent vendors in this market include Amaya Gaming, Bet365, Bet-at-home.com, BetAmerica, Betfred, Betsson, Draft Kings, Ladbrokes, and Sports Toto Malaysia.
A more detailed analysis is available in the Technavio report, Global Gambling Market 2016-2020.Technavio also customizes reports by other regions and specific segments upon request.
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Browse related reports:
- Online Gambling Market in the US 2016-2020
- Global Online Gambling Market 2016-2020
- Global Mobile Gambling Market 2015-2019
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