Key vendors are launching lightweight boots and skis to increase their market shares
Technavio, a company that develops over 2000 pieces of research every year and covers more than 500 technologies across 80 countries, has announced the top five leading vendors for global ski equipment market in their latest research report. This report also lists 10 other prominent vendors who are expected to contribute to this market’s growth between 2016-2020.
To identify the top vendors, Technavio’s market research analysts have taken into account the revenue generated from the retail sales of different types of ski equipment to individual consumers, clubs, and sports organizers.
- Skis and poles: Skis are largely made of wood, carbon, Kevlar, aluminum, fiberglass, and titanium. Poles are usually made from aluminum and carbon fiber, are used by skiers for balance and propulsion
- Ski boots: Ski boots are generally of five types like downhill boots, side country boots, freestyle boots, race boots, and touring boots.
This Technavio report, under outdoor gear vertical, is based on the synthesis, analysis, and interpretation of information about the global ski equipment market collected from specialized sources. The analysts have derived insights using a mix of primary and secondary research with an aim to provide a holistic picture of the market.
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Competitive vendor landscape
Many vendors are exploring new potential and opportunity across Asia as the sport is gaining prominence and popularity in the region. Several companies are expanding their business into new markets across the globe to increase their global footprint and enlarge their customer base. Players are also focusing on launching lightweight boots and skis, and innovative helmets to increase protection and sustain the competition in the market. The launch of innovative products by various business increases their competitive advantage in appealing to niche segments of the market.
“The advent of ski touring across the US, Europe and Canada is encouraging vendors to launch new and innovative products in the market. The market trend of lightweight equipment will prompt vendors to focus on the development of lighter and safer equipment to meet the consumer requirements. They are also offering various designs and patterns to the equipment to attract more customers,” says Mantri Charan Kumar, a lead analyst at Technavio for research on outdoor gear.
Top five vendors in the ski equipment market space
Amer Sports
The company provides sports equipment, footwear, and apparel for sports and outdoor activities. The sub-brands like Atomic, Salomon and Arc’teryx brands offer wide range of ski equipment. In recent times, it launched new ski boots Atomic Backland Carbon and Atomic Backland Carbon Light and new skis Salomon MTN Explore 88 and MTN Explore 95.
Key products: Skies and poles, boots, bindings, and protective gear.
Black Diamond Equipment
Black Diamond Equipment produces climbing, skiing, and mountain sports equipment. In the ski gear and equipment segment, it offers advanced skis, ski poles, ski bindings, ski skins, and ski safety products, including avalanche airbag systems, avalanche transceivers, shovels, and probes. It has more than 5,000 retail locations, including independent and specialty stores, across the globe. Recently, launched Helio 105 and Helio Shell skis and new ultra-light carbon fiber reinforced Carbon Megawatt skis.
Key products: Skies and poles, boots, bindings, and protective gear.
Fischer
It produces skiing and hockey equipment. The company is one of the biggest producers of Alpine and Nordic skiing equipment and also produces equipment for the World Cup. Recently, it launched Twin Skin, a ski made for versatile conditions and launched Fischer Motive Ski 86Ti including binding.
Key products: Skies and poles, boots, bindings, and protective gear.
Newell Brands
Newell Brands offers skiing, snowboarding, snowshoeing and in-line skating equipment, water sports equipment, outdoor apparel and equipment through Jarden, a consumer products company. It owns premium brands in the ski gear and equipment market like K2, Volkl, and Marker. Recently, Jarden was acquired by Newell Rubbermaid for $15 billion, and this merged company was renamed Newell Brands.
Key products: Skies and poles, boots, bindings, and protective gear.
Rossignol
It produces alpine, snowboard, Nordic equipment, and outerwear and accessories. It was one of the first companies to have started manufacturing plastic skis. The company’s ski line consists of apparel, ski poles, ski binding, ski accessories and footwear. The others segment includes apparel, sports accessories and sportswear. The company owns the brands Rossignol, Dynastar, and Lange. In recent times, it partnered with PIQ, a sensor making company, to create a new version of its multi-sport sensor for tracking skiing performance on the slopes.
Key products: Skies and poles, boots, bindings, and protective gear.
Other prominent vendors in this market include Armada, Coalition Snow, Elan, Hart, Icelantic, Kazama, Kneissl, Meier Skis, Ogasaka, and Stöckli.
A more detailed analysis is available in the Technavio report, Global Ski Equipment Market 2016-2020. Technavio also customizes reports by other regions and specific segments upon request.
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