According to the latest market research study released by Technavio, the global facial serum market is expected to grow at a CAGR of close to 4% during the forecast period 2016-2020.
This market research report by Technavio provides an in-depth analysis of the market in terms of revenue and emerging market trends. The report also includes an up-to-date analysis and forecasts for various market segments and all geographical regions.
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Technavio research analysts categorize the global facial serum market based on product type:
Global facial serum market share by product type 2015
|
Eye Serums |
42.83% |
|
Blemish and Acne Treatment Serums |
26.83% |
|
Face Sunscreen Serums |
16.11% |
|
Face Moisturizing serums |
10.36% |
|
Self-tanning serums |
3.87% |
Source: Technavio
The top three revenue contributing product segments are discussed below:
Global eye serums market
The eye serum segment in the facial serum market was valued at over $795 million in 2015 and is expected to grow at a CAGR of around 3% by 2020. The eye serums are effective solutions against multiple signs of eye aging like fine lines, wrinkles, puffiness, dryness, and uneven skin tone. These provide benefits like replenishing under eye hollows, reducing sunken shadows, and firming eye contour. Eye serums can be used on-the-go making it easy and convenient to use and this property of these serums is gaining popularity among various consumers. For instance, RevitaLift Volume Filler Eye Treatment by L’Oréal Paris from L’Oréal is one of the most popular eye serums used by consumers.
“The market is observing a shift in the consumer preferences towards natural and organic ingredients in their beauty products. Multiple players in the market are introducing eye serums containing natural and organic ingredients such as maca root, and Edelweiss plant stem cells to attract a larger consumer base. For instance, natural eye serums like Drops of Youth Eye Concentrate by The Body Shop from L’Oréal is one the products available in the market,” says Arushi Thakur, a lead analyst at Technavio for research on cosmetics and toiletry.
Global blemish and acne treatment serums market
The blemish and acne treatment serums segment in the facial serum market was valued at almost $499 million in 2015 and is expected to grow at a CAGR of over 4% by 2020. The benefits provided to consumers by using the BB serums include blemish and acne treatment serums that help in removing dark spots and making skin more radiant. The adverse effects of using creams with toxins have prompted vendors to introduce blemish and acne treatment serums containing natural and organic ingredients such as pomegranate, vitamin C, and vitamin E. Some of the natural blemish and acne treatment serums include Drops of Vitamin C Skin Boost Instant Smoother, Vitamin E Overnight Serum-In-Oil, and Pomegranate Firming Serum. Recently, Biotique Bio Dandelion introduced a blemish and acne treatment serum called Ageless Lightening Serum which is rich in vitamin E.
Global face sunscreen serums market
The face sunscreen serums segment in the facial serum market was valued at over $299 million in 2015 and is expected to grow at a CAGR of around 5% by 2020. The face sunscreen serums provide benefits like long lasting protection from the sun and foundation benefits which are not offered by regular sun care products. Shiseido’s White Lucent MicroTargeting Spot Correcto uses Double Strike PROApproachx2 brightening technology that targets sun spots with laser speed and resists the appearance of spots over time. The product also contains SAKURA Resist technology from Japanese cherry blossoms to prevent dark spots from appearing on the skin.
The top leading vendors operating in the global facial serum market are:
- L’Oréal
- P&G
- Beiersdorf
- Estée lauder
- Shiseido
Other prominent vendors in the facial serum market include Amway, Avon Products, Burberry, Cadiveu Professional USA, Chanel, Chatters Canada, Clarins, Combe, Conair, Coty, Edgewell Personal Care, Henkel, Helen of Troy Limited, Johnson & Johnson, Kao, LVMH, Marchesa, Mary Kay, O Boticário, Revlon, Tom’s of Maine, Unilever, and World Hair Cosmetics (Asia).
A more detailed analysis is available in the Technavio report titled, ‘Global Facial Serum Market 2016-2020’. Technavio also customizes reports by other regions and specific segments upon request.
Other related reports:
- Global Facial Care Products Market 2016-2020
- Skin Lighteners Market in APAC 2016-2020
- Color Cosmetics Market in the US 2016-2020
- Cosmetics Market in Brazil 2015-2019
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