Entry of new OEMs in the market space to intensify the competition in the global market
Technavio, a company that develops over 2000 pieces of research every year and covers more than 500 technologies across 80 countries, has announced the top five leading vendors for the global motorcycle infotainment systems market in their latest research report. This report also lists four other prominent vendors who are expected to contribute to this market’s growth between 2016-2020.
To identify the top vendors, Technavio’s market research analysts have taken into account the unit sales of infotainment system across all regions.
This Technavio report, under automotive electronics vertical, is based on the synthesis, analysis, and interpretation of information about the global motorcycle infotainment systems market collected from specialized sources. The analysts have derived insights using a mix of primary and secondary research with an aim to provide a holistic picture of the market.
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Competitive vendor landscape
Currently, the global motorcycle infotainment market comprises of a small number of OEMs. The market is characterized by rapid technological innovations. Investments toward developing innovative features and design are expected to continue during the forecast period. The introduction of new OEMs such as Indian Motorcycles, Yamaha, and Bosch is expected to intensify the competition among existing players during the forecast period. However, these factors are anticipated to work in the benefit of customers with respect to the cost and performance.
“Advancements such as V2V and smart technologies are fueling the development of smart infotainment systems. The development of intelligent transport systems (ITS) can integrate information and communications technologies. ITS includes transport infrastructure, vehicles, and road users. For road transport in particular, interoperable networked wireless communications between vehicles can enable road users to make coordinated and informed decisions about their route and allows safer maneuvering in busy urban traffic environments, thereby enhancing the safety quotient,” says Siddharth Jaiswal, a lead analyst at Technavio, specializing in research on automotive electronics.
Top five vendors in the motorcycle infotainment systems market space
Harley-Davidson
Harley-Davidson is the market leader in heavyweight motorcycles as well as in the global trike market. The company manufactures middle and heavy weight motorcycles that are heavyweight, powerful, and efficient. The company operates across four business segments which include motorcycles, parts and accessories, general merchandise, and others for revenue generation. Harley-Davidson is listed on the NYSE.
Key products: Motorcycles, Part and accessories, and General merchandise.
Honda Motors
Honda Motors is the world’s largest manufacturer of internal combustion engines, measured by volume. The company manufactures automobiles, motorcycles, and power equipment that are high in quality and performance. Honda’s Goldwing is the popular model of Honda in the touring motorcycle segment across the globe. The company operates primarily through three main business segments. Honda Motors is listed on TYO and NYSE.
Key products: Automobiles, Motorcycles, Financial services, and Power product.
BMW Motorrad
BMW Motorrad is the motorcycle brand of German automaker BMW. The company manufactures motorcycles and scooters that are high in design and power. The company is making significant investments in the development of advanced infotainment systems with features like vehicle to X communications, and other technologies. BMW Motorrad sold 136,963 motorcycles in 2015 against 123,495 in 2014. BMW is listed on FWB.
Key products: Motorcycles and vehicle to X communications.
Polaris Industries
Polaris Industries manufactures snowmobiles, ATVs, and neighborhood electric vehicles. It also manufactures motorcycles through Victory Motorcycles (subsidiary), Indian Motorcycles (subsidiary), and Slingshot (for trikes). Victory Motorcycles was founded to offer customers an alternative to Harley-Davidson motorcycles. In 2015, Polaris Industries wanted to venture into the high performance electric motorcycle market, and so acquired the electric motorcycle business of Brammo. The company generated a revenue of almost $5 billion during 2015. It is expected to launch many variants of trikes during the forecast period.
Key products: Snowmobiles, ATVs, and Neighborhood electric vehicles.
Bombardier Recreational Products (BRP)
BRP is a world leader in the design, manufacturing, distribution, and marketing of motorized recreational vehicles and power sports engines. BRP is committed to produce and supply quality trikes through their brand Spyder. The company currently offers four variants of trikes that cater to the varied needs of their customers. The company’s ski-doo snowmobile brand was listed in the 17th place on CBC’s The Greatest Canadian Invention list in 2007. The company generated a revenue of almost $3 billion CAD in 2015. Key products: Snowmobiles, ATVs, Outboard motors, and Roadsters.
Other prominent vendors in this market include Garmin, Sena Technologies, Skully, and TomTom.
A more detailed analysis is available in the Technavio report, ‘Global Motorcycle Infotainment Systems Market 2016-2020’ Technavio also customizes reports by other regions and specific segments upon request.
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