Key vendors are offering varied automotive safety product portfolio to increase sales
Technavio, a company that develops over 2000 pieces of research every year and covers more than 500 technologies across 80 countries, has announced the top five leading vendors for the global automotive rear cross traffic alert system market in their latest research report. This report also lists 1 other prominent vendor who is expected to contribute to this market’s growth between 2016-2020.
To identify the top vendors, Technavio’s market research analysts have taken into account the revenue generated by the sales of advanced sensors having wider bandwidth and high frequency.
This Technavio report, under automotive electronics vertical, is based on the synthesis, analysis, and interpretation of information about the global automotive rear cross traffic alert system market collected from specialized sources. The analysts have derived insights using a mix of primary and secondary research with an aim to provide a holistic picture of the market.
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Competitive vendor landscape
The manufacturers are proving a wide portfolio of ADAS with products ranges in active, passive, and driver assistance systems. The stringent safety norms and increase in vehicle safety awareness among consumers are prompting vendors to develop better and advanced driver assistance systems. The vendors are launching driver assistance technologies for powertrain and electrification of components in various vehicles. The established and renowned vendors in the market are focusing on designing and developing active safety technologies. The installation of safety features in vehicles and the addition of rear camera-based parking system will help the vendors to increase their sales in the market. The sellers are focusing towards development and innovation of future autonomous vehicles with new solutions in driver assistance technologies to sustain the competition in the market.
“The companies are launching miniaturized sensors and lenses in cameras that detect and monitor in-car and surrounding conditions. These sensors can detect different parameters to enhance the safety of the vehicle and its occupants. Some of these technology trigger appropriate active safety, passive safety, and preventive safety systems and sub-systems in vehicles,” says Siddharth J, a lead analyst at Technavio for research on automotive electronics.
Top five vendors in the automotive rear cross traffic alert system market space
Autoliv
The driver assistance safety technology used by Autoliv uses wide range radar sensors that provide detailed information about the object. The different types of radar sensors used by the company are categorized as ultra-wide band, narrow band, and multi-mode radar sensors that provide high-frequency bandwidth. Recently, the company partnered with Nissin Kogyo of Japan to form a joint venture to consolidate the automotive braking system business.
Key products: Radar systems and Vision systems.
Bosch
The company is developing mid-range radar (MRR) sensor-based RCTAS. The company is also developing two versions of this mid-range radar system that include front and rear systems. The company’s core products include automotive components, industrial products, and building products. Recently, Bosch and Siemens Hausgerate signed an agreement to form a joint venture for the production and sales of household appliances under Siemens brand.
Key products: RCTAS and Predictive pedestrian protection.
Continental AG
The company specializes in tires, brake systems, automotive safety, powertrain, and chassis components. It designed a system to warn the driver of potential collision when backing out of the parking area to reduce the probability of an accident. Recently, the company acquired Modi Rubber for the production and distribution of tires.
Key products: RCTAS and Lane departure warning (LDW) systems.
Delphi
Delphi provides a wide range of products and solutions for automotive and commercial vehicle sectors, which help in making vehicles safe, eco-friendly, and cost-effective. Recently, the company acquired HellermannTyton Group (produces high-performance and innovative cable management solutions) to expand its product portfolio in the connected vehicle solutions market.
Key products: Active safety systems and Passive safety systems.
Valeo
The company provides a wide range of products to auto manufacturers and the aftermarket. It provides a driver assistance system that uses two radar-based sensors to aid the driver while reversing in a parking area. The system offers comfort and convenience, especially when the vehicle is parked between two large vehicles and in case of poor visibility.
Key products: Driver assistance radar-based safety systems and Visibility systems.
Other prominent vendors in this market include Infineon Technologies.
A more detailed analysis is available in the Technavio report, Global Automotive Rear Cross Traffic Alert System Market 2016-2020. Technavio also customizes reports by other regions and specific segments upon request.
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