According to the latest market research study released by Technavio, the adult vibrator market in the US is expected to grow at a CAGR of more than 12% during the forecast period 2016-2020.
This market research report by Technavio provides an in-depth analysis of the market in terms of revenue and emerging market trends. The report also includes an up-to-date analysis and forecasts for various market segments and all geographical regions.
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Technavio research analysts categorize the adult vibrator market in the US based on product:
Adult Vibrator Market in the US by product 2015
|
Insertion vibrators |
52.33% |
|
Dual purpose vibrators |
28.78% |
|
External vibrators |
18.89% |
Source: Technavio
The top three revenue contributing product segments are discussed below:
Insertion vibrator market in the US
In 2015, the adult vibrator market in the US was dominated by the insertion vibrators segment, accounting for more than 52% of the market share in terms of revenue. Introduced in the 1980s after external vibrators, insertion vibrators have become popular over the past few years. With the launch of dual purpose vibrator, the insertion vibrator market saw a downfall as the dual purpose vibrator served dual purpose simultaneously. But the market for insertion vibrator has gained back the popularity due to the mainstream media getting much attention.
“The insertion vibrators have been popular for several years and have not witnessed any major changes in their design or technology until recently. With the mainstream media gaining popularity along with erotic literature and pornography, the market for insertion vibrators was back on wheels and has gained social acceptability,” says Amber Chourasia, a senior analyst at Technavio for research on health and wellness.
Dual purpose vibrator market in the US
In 2015, the dual purpose vibrators had a market share of more than 28 % and is expected to increase considerably in the forecast period. It is the fastest growing segment in the adult vibrator market in the US. The vibrator became famous due to the HBO series Sex and the City in 1998. Though the market was growing progressively, until recently, when the vibrators where exposed to media and literature, especially the Fifty Shade of Grey trilogy, has boosted high growth in this segment.
External vibrator market in the US
External vibrators accounted for around9% share in the adult vibrator market in the US in 2015. They were the first type of vibrators to be invented. It was only in late 1980s that the external vibrators were available for purchase to the public.
The market of external vibrators did see a downfall. However, the introduction of various new types of external vibrators has changed the market dynamics and the demand for external vibrators is rising again. Some of the external vibrator products such as the Eva, JimmyJane Hello Touch, and Revel Body are increasing the popularity and growth of external vibrators. These vibrators are in more demand as it can be used easily and are comparatively smaller in size.
The top leading vendors operating in the adult vibrator market in the US are:
- California Exotic
- LELO
- Church & Dwight
- Reckitt Benckiser
- Standard Innovation
Other prominent vendors in the market include Ann Summers, BMS Factory, Crave, Diamond products, Fun Factory, Jimmyjane, Jopen, MinnaLife, OhMiBod, Vibratex, and Vixen Creations.
A more detailed analysis is available in the Technavio report titled, ‘Adult Vibrator Market in the US 2016-2020’. Technavio also customizes reports by other regions and specific segments upon request.
Other related reports:
- Global Penile Implants Market 2016-2020
- Sexual Wellness Market in the US 2016-2020
- Global Sex Toys Market 2016-2020
- Global Wellness Tourism Market 2016-2020
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