The global female depilatory products market was valued at over $7 billion in 2015 and is expected to surpass $9 billion by 2020, says Technavio.
Technavio has announced its latest market research report on female depilatory products to its cosmetics and toiletry portfolio. This market analysis discusses the major drivers and key emerging trends that will influence the growth of the global female depilatory products market during the forecast period 2016-2020. Some of the top vendors listed in this industry analysis include American International Industries, Church & Dwight, Nad’s, P&G, and Reckitt Benckiser.
In terms of geographical analysis, Europe will be the largest region in the global market, reaching revenues of more than $3 billion by 2020. The UK and Germany will emerge as the key revenue-generators.
“The vendors are introducing products that contain natural ingredients and have no toxins to meet the consumer preferences. The depilatory products comprise certified organic and food grade ingredients like sugar, chamomile, rose, tea tree oil, lavender, and other essential oils. For instance, in 2015, Church & Dwight launched a new a range of Moroccan Argan Oil infused hair removal products to attract more customers,” says Brijesh Kumar Choubey, a lead analyst at Technavio for research on cosmetics and toiletry.
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The new industry research report from Technavio analyzes some of the key drivers and trends responsible for the growth of this market and its sub-segments.
Product innovation and line extension by vendors
The changing patterns of consumer needs for quick, complete and longer-lasting hair removal is encouraging vendors to launch new products to enhance safety and faster way of depilation. The manufacturers of the hair removal cream and shave gel segment are diversifying their product lines to meet the wide range of requirements set by the large base of consumers. The new products are hair removal creams based on the part of the body (legs, bikini line, face, arms, underarms), skin type (normal, sensitive, dry), and desired effect (long-lasting and quick results). In recent times, Skarp Technology launched a new razor that uses laser beams in place of blades for removal of hair.
Consumer emphasis on personal grooming and hygiene
It was estimated that in the US, a woman spends an average of $45 per month on beauty products. The growing emphasis on personal hygiene and grooming is expected to drive the market for depilatory products over the forecast period. Vendors are also focusing on launching and marketing personal care products in emerging nations like India to meet the rising demand for these products.
Increased demand for do-it-yourself (DIY) hair removal methods
The regular use and growing preference for cost-effective do-it-yourself (DIY) methods of removal of unwanted body hair among various consumers is new trend in the market. Salons in countries like Germany, France, the US, the UK, Japan, Canada, and Australia are increasing the use of DIY remedies to attract more consumers. Various vendors are offering DIY kits that provides skin moisturizing and smoothening effects, slower and reduced hair growth. For instance, Veet’s Facial Hair Remover cold wax strips offer an effective solution for customers who prefer cold wax hair removal.
Other prominent vendors in the female depilatory products market include Avon Products, Chatters Canada, Conair, Coty, Dabur, Edgewell Personal Care, Jolen, Johnson & Johnson, L’Oréal, Revitol, Revlon, and Vi-John Group.
This research report includes an in-depth analysis and market shares and sizes of the sub-segments and geography. It provides a comprehensive analysis of the key companies, including their market shares, business overview, key financials, etc. The market study also offers a detailed analysis of key drivers, challenges, and opportunities influencing this market.
A more detailed analysis is available in the Technavio report titled, ‘Global Female Depilatory Products Market 2016-2020’. Technavio also customizes reports by other regions and specific segments upon request.
Other related reports:
- Global Wet Shave Market 2016-2020
- Global Personal Care Ingredients Market 2016-2020
- Global Skin Care Products Market 2016-2020
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