Key vendors are focusing on the creation of a unique brand identity to differentiate their products
Technavio, a company that develops over 2000 pieces of research every year and covers more than 500 technologies across 80 countries, has announced the top five leading vendors for the global probiotic drinks market in their latest research report. This report also lists 4 other prominent vendors who are expected to contribute to this market’s growth between 2016-2020.
To identify the top vendors, Technavio’s market research analysts have taken into account the revenue generated from retail sales of probiotic drinks.
- Probiotic dairy drinks: These drinks can treat inflammatory bowel syndrome, irritable bowel syndrome, and antibiotics-related diarrhea.
- Probiotic juice drinks market: These come in a wide variety of flavor and can be incorporated into bottled water, chilled fruit juices, and fermented vegetable juices.
This Technavio report, under non-alcoholic beverages vertical, is based on the synthesis, analysis, and interpretation of information about the global probiotic drinks market collected from specialized sources. The analysts have derived insights using a mix of primary and secondary research with an aim to provide a holistic picture of the market.
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Competitive vendor landscape
Factors like consumer tastes; regional, national, and local economic conditions; and demographic trends are affecting the competition in the market. The competition in the market is very high due to the presence of various international and regional players. Vendors are competing on the basis of price, quality, innovation, reputation, and distribution. The manufacturers are launching specialized products at attractive prices to attract more consumers and increase their profitability. The companies will have to focus on updating and investing in technology due to the rapid technological changes to sustain the competition in the market. Players have to distinguish their product and service offerings through a clear and unique value proposition in order to expand their consumer base.
“The ready-made packs of functional drinks for on-the-go use is increasing significantly as they are more accessible and convenient to pick and drink. The availability of these drinks through different distribution channels like supermarkets, hypermarkets, and pop-up stores is making it convenient for consumers to purchase them. Furthermore, vendors are opting for online sales and marketing of their products to increase their sales and expand their consumer base,” says Manjunath J, a lead analyst at Technavio for research on non-alcoholic beverages.
Top five vendors in the probiotic drinks market space
Bio-K Plus International
The company specializes in the research, marketing, and manufacture of Bio-K Plus probiotic products. The company showcases its product through four channels: grocery stores, food stores, pharmacies, and hospitals. It also offers an alternative of ready-to-drink, called Bio-Kaps, in capsule form. It offers concentrations of 15 or 30 billion probiotic bacteria.
Key products: Original, Vanilla, Soy (Mango), Strawberry, and Organic Brown Rice.
Danone
It is a food processing company that produces a variety of food products under the brands Actimel, Activia, Fantasia, Danacol, Densia, Danette, Danissimo, YoCrunch, Danonino, and Vitalinea. Recently, the company acquired WhiteWave, a leader in organic foods and plant-based milk products in the global market.
Key products: Pomegranate-berry, Vanilla, Blueberry, Pineapple, Strawberry, and Strawberry-banana.
GoodBelly
The company offers products that are soy-free, non-GMO, dairy-free, vegan, and Kosher-certified. The company sells its products only through one online retailer, Amazon.com. Recently, the company launched a new marketing campaign called “12 Day Belly Reboot” which is good health game plan and also offers instant print coupons.
Key products: Mango, Lemon Ginger, Tropical Orange, and Pomegranate Blackberry.
KeVita
KeVita manufactures revitalizing drinks that includes products like cleansing probiotic and sparkling probiotic drink. Recently, the company was nominated as one of the brands in the 25 most creative brands by Forbes and also has launched campaign called “Love is Everywhere” on Pinterest.
Key products: Lemon Cayenne, Mango Coconut, Lemon Ginger, Strawberry acai coconut, and Mojito lime mint coconut.
Nestlé
The company, along with its subsidiaries, develops, produces, markets, and sells food and beverages across the globe. It is focusing on expanding its health, nutrition, and wellness business by making strategic investments, undertaking acquisitions, and establishing partnerships and collaborations. Recently, the company inaugurated a new factory in Poland to cater to the rising demand for pet care products in Europe.
Key products: Kid Essentials and ActiPlus.
Other prominent vendors in this market include Amul, Bright Dairy, Grupo Lala, and Lifeway.
A more detailed analysis is available in the Technavio report, Global Probiotic Drinks Market 2016-2020. Technavio also customizes reports by other regions and specific segments upon request.
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Browse related reports:
- Global Digestive Health Food and Drinks Market 2016-2020
- Global Functional Drinks Market 2016-2020
- Global Health and Wellness Food Market 2015-2019
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