The global higher education M-learning market was valued at around $8 billion in 2015 and is expected to surpass $18 billion by 2020, says Technavio.
Technavio has announced its latest market research report on higher education m-learning to its education technology portfolio. This market analysis discusses the major drivers and key emerging trends that will influence the growth of the higher education m-learning market during the forecast period 2016-2020. Some of the top vendors listed in this industry analysis include Adobe Systems, Blackboard, D2L, and LearnCast.
In terms of geographical analysis, the Americas were the largest revenue contributor, reaching revenues of around $6 billion by 2020. The US will emerge as the key revenue-generator.
“The integration of gamification in m-learning is currently on the rise. Gamification enables the integration of 3-D characters into e-learning courseware to make e-learning more interactive and stimulating for the learner. Through this method, educational institutions can embed interactive learning among students through a lighter, less stressful environment. Many software developers in the market are now offering gaming solutions to schools and colleges to cater to this rise in the demand,” says Jhansi Mary, a lead analyst at Technavio for education technology.
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The new industry research report from Technavio analyzes some of the key drivers and trends responsible for the growth of this market and its sub-segments.
Rising use of smartphones
The increasing use of mobile phones and tablets by students and parents is fueling the adoption of m-learning models across the globe. Many educational institutions in emerging countries such as India and New Zealand and other countries in the Middle East and Africa such as Qatar and South Africa are altering their educational structure and policies to transform it into a technology-driven learning environment. The growth of the m-learning market in these countries is augmented by the rise in the use of mobile devices for learning and training purposes. Vendors are taking advantage of this trend by offering their use of mobile devices for learning and training purposes.
Increase in online content development and digitalization
E-learning course providers are creating and delivering content based on the availability of new and unique technological tools such as LMS and LCMS. LMS is a software that makes it possible to share study materials online. LCMS is used to create, manage, and deliver e-learning content to users. They have become a critical part of educational institutions, which offer online education or training systems. Institutions can offer learners with a wide variety of learning content with the centralized learning system provided that LMS provides.
Content creators and professionals are increasingly using LMS to produce content aligned with the needs of students. The software system also finds application in the management and tracking of curriculum based on relevant courses. Cloud-based LMS serves as a powerful tool that makes learning possible, anytime and anywhere. For instance, LearnTrak, LMS of XpertLearning, offers various benefits such as better space management on learner’s devices, m-learning, accessibility, and critical business information and learning materials.
Growing demand for virtual schools
Learning through full-time virtual schools is an e-learning methodology that is becoming increasingly popular in the market. The preference for full-time virtual learning stems from its ability to both enhance the learning experience with different types of content such as video, audio, and simulation and facilitate real-time interactive sessions with fellow learners and trainers from related fields and other regions under a single platform. The demand for virtual learning is on an upsurge globally owing to factors such as continuous innovation in e-learning tools, flexible delivery methods, and the availability of a variety of virtual communication tools.
Some of the other prominent vendors identified in this report are Adrenna, Aptara, Articulate, City & Guilds, Docebo, Edmodo, Haiku Learning, Saba Software, Schoology, and WizIQ.
This research report includes an in-depth analysis and market shares and sizes of the sub-segments and geography. It provides a comprehensive analysis of the key companies, including their market shares, business overview, key financials, etc. The market study also offers a detailed analysis of key drivers, challenges, and opportunities influencing this market.
A more detailed analysis is available in the Technavio report titled, ‘Global Higher Education M-Learning Market 2016-2020‘. Technavio also customizes reports by other regions and specific segments upon request.
Other related reports:
- Global Simulation Learning Market in the Higher Education Sector 2016-2020
- Global Learning Management System Market 2016-2020
- Global Private Tutoring Market 2016-2020
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