The global facial wipes market was valued at almost $6 billion in 2015 and is expected to reach almost $9 billion by 2020, says Technavio.
Technavio’s cosmetics and toiletry portfolio has announced its latest market research report on facial wipes for the forecast period, 2016-2020. This market analysis discusses the major drivers and key emerging trends that will influence the growth of the global face wipes market during the forecast period. Some of the top vendors listed in this industry analysis include Beiersdorf, Estée Lauder, Johnson & Johnson, Kimberly-Clark, P&G, and Unilever.
In terms of geographical analysis, Europe will be the largest revenue contributing region in the global market and is expected to reach revenues of almost $4 billion by 2020. The UK, Germany, France, Spain, Russia, and Italy will emerge as the key revenue-generators.
“Rising consumer expectations and pollution figures are prompting manufacturers in the market space to consider the post-consumer life of their products. Many global players are phasing out microbeads and are formulating their cleansing wipes without plastic bits such as synthetic polymers (polyester) or with sustainable alternatives. Increased awareness is also spurring consumers in the market to prefer such eco-friendly products,” says Brijesh Kumar Choubey, a lead analyst at Technavio for cosmetics and toiletry.
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The new industry research report from Technavio analyzes some of the key drivers and trends responsible for the growth of this market and its sub-segments.
Availability of products specific to different skin types and concerns
The availability of products that target specific skin types is a key driver for the growth of the global facial wipes market. In addition to skin types, manufacturers offer facial wipes that address skin concerns such as acne/blemishes, aging skin, blackheads, fine lines/wrinkles, loss of firmness/elasticity, dark circles, dark spots, dryness, dullness/uneven texture, oiliness, pores, puffiness, redness, and uneven skin tones. Many vendors offer products with multifunctional benefits as well. For instance, Olay Total Effects 7-In-1 Anti-Aging Facial Cleanser Lathering Cleansing Cloths from P&G targets multiple skin concerns such as aging skin, dark spots, and dryness.
Smaller packs and multipurpose facial wipes
Many manufacturers in the global market space for facial wipes are leveraging the rising need for convenience and portability by introducing smaller and travel-sized packs of facial wipes. These smaller packages of facial wipes are not only portable but are also priced lower. Such advantages offered by smaller packs create a value proposition for consumers who lead a hectic lifestyle, leading to the growth of the market. Developed markets such as the US, the UK, Germany, Japan, and Australia have a relatively high penetration of smaller packs of facial wipes. Some popular travel-sized facial wipes from well-established brands include Pacifica Travel Ready Facial Wipes, Pacifica Essential Makeup Removing Wipes, POND’S Luminous Clean Sweep Cleansing and Make-Up Removing Towelettes-Travel Pack, and Yes To Cucumbers Hypoallergenic Facial Wipes-Travel Pack.
Increasing inclination toward all-natural facial wipes
The trend of using cosmetic products that make use of all-natural ingredients is seeping into the global market for facial wipes as well. The rising awareness about the effects of chemicals such as parabens and multiple hydrocarbons on the skin, in the long run, is prompting consumers in the market to seek facial wipes that are made with natural and herbal ingredients. The trend predominant in developed western countries, followed by developing countries such as China, India, and Brazil. Ultra-Calming Makeup Removing Wipes and Positively Radiant Makeup Removing Wipes by AVEENO from Johnson & Johnson; Purity Made Simple One-Step Facial Cleansing Cloths by philosophy from LVMH; and Tea Tree Cleansing Wipes by The Body Shop from L’Oréal are some examples of facial wipes that make use of all-natural ingredients.
Some of the other prominent vendors identified in this report are Amway, Avon Products, Chanel, Kao, L’Oréal, LVMH, Mary Kay, O Boticário, Revlon, and Shiseido.
This research report includes an in-depth analysis, market shares, and sizes of the sub-segments and geography. It provides a comprehensive analysis of the key companies, including their market shares, business overview, and key financials. The market study also offers a detailed analysis of key drivers, challenges, and opportunities influencing this market.
A more detailed analysis is available in the Technavio report titled, ‘Global Facial Wipes Market 2016-2020’. Technavio also customizes reports by other regions and specific segments upon request.
Other related reports:
- Global Facial Care Products Market 2016-2020
- Global Baby Wipes Market 2016-2020
- Global Feminine Wipes Market 2016-2020
- Global Wet Tissues and Wipes Market 2015-2019
- Global Non-woven Wipes Market 2015-2019
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