The adult diapers market in the Middle East and Africa was valued around $263 million in 2015 and is expected to surpass $470 million by 2020, says Technavio.
Technavio’s new research areas portfolio has announced its latest market research report on adult diapers for the forecast period, 2016-2020. This market analysis discusses the major drivers and key emerging trends that will influence the growth of the adult diapers market in the MEA during the forecast period. Some of the top vendors listed in this industry analysis include Kimberly-Clark, P&G, SCA, and Unicharm.
Among the two geographical regions, Middle East is expected to be the fastest-growing region in the global market, and is expected to reach revenues of around $452 million by 2020. Much of the region’s growth is due to the high per capita disposable income of the population.
“The manufacturers in the adult diapers market have developed smart diapers by incorporating advanced technologies like Internet of things. Smart diapers contain sensors that facilitates maintaining hygiene in nursing homes. For instance, Sensassure has developed a reusable strip named Talli. These strips are attached to adult briefs, and when the product becomes wet, they alert the user. These diapers are specifically designed for adults with dementia who cannot report the need to change,” says Abhay Sinha, a senior analyst at Technavio for research.
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The new industry research report from Technavio analyzes some of the key drivers and trends responsible for the growth of this market and its sub-segments.
Growing diagnosis of urinary incontinence
The problem of urinary incontinence is an extensive global disease but it is still considered a taboo in many societies. The urinary incontinence is predominant among women than men as women are twice as likely to develop incontinence as compared to men. Surprisingly, this problem is common among young girls who are active in high impact sports such as gymnastics, parachuting, and running. Besides this, women in their middle age and old age including 60 years and above are at higher risk of developing urinary incontinence. The main causes of urinary incontinence are obesity, urinary tract infection, functional/cognitive impairment, chronic cough and constipation in both men and women, and pregnancy and pelvic floor trauma after delivery in women. The high occurrence and growing awareness of incontinence has increased treatment and diagnosis and medical expenditure of older consumers. The government is taking several measures to improve and develop the healthcare infrastructure and initiated reimbursement policies to reduce the burden on individuals. The growing diagnosis and treatment of urinary incontinence and the increase in old age population in MEA will drive growth in the adult diapers market in the MEA.
Increasing product variety
Currently, there are numerous types of diapers available in the market, and to cater to the needs of each gender, vendors have developed gender-specific incontinence care products. For women, pads and underwear type of diapers are designed and for men, boxer type diapers are designed. For example, Kimberly-Clark, a top vendor in the global adult diaper market, launched Real Fit briefs and Silhouette under its leading brand Depend. These products offer innovative features such as increased protection and aesthetic design, fit, and feeling of real underwear. Female diapers are designed like sanitary napkins. To solve the problem of changing diapers on an hourly basis, manufacturers are coming up with bed underpants that have an absorbent layer on the top and a waterproof layer on the other side. These underpants are best for consumers who find them uncomfortable and are allergic to the material. Such developments in product variety will boost the sales of adult diapers in the MEA.
Increasing demand for comfortable and easy-to-use adult diapers
The constant innovations in products, especially design and use of high quality raw materials, have made the products reliable to the consumers. For instance, SCA’s leading brand TENA introduced adult pant style diapers that are 20% thinner and more comfortable to wear. The use of the product may lead to certain problems such as which may hinder the growth of the market. To deal with skin allergies, infections, rashes, burns, and bad odor due to the usage of these diapers, manufacturers are using high-quality raw materials with required options. Depending on a patient’s age and comfort zone, a variety of products are available in the market. The comfort level of a consumer depends on factors such as the size, shape, gender, and weight of an individual and the time of usage (day or night). It is anticipated that an increase in older population with the rising disposable income in the MEA countries, will upsurge the demand for easy-to-use and comfortable adult diapers in the market during the forecast period.
Some of the other prominent vendors identified in this report are Abdullah Shamsan, Cura Hygiene Group, DSG International, Faderco, First Quality Enterprises, Hayat Kimya Sanayi, INDEVCO, Kao, Lodestone Brands, Medtronic, Nippon Paper Industries, Novatis, Ontex International, and Wemy Industries.
This research report includes an in-depth analysis, market shares, and sizes of the sub-segments and geography. It provides a comprehensive analysis of the key companies, including their market shares, business overview, and key financials. The market study also offers a detailed analysis of key drivers, challenges, and opportunities influencing this market.
A more detailed analysis is available in the Technavio report titled, ‘Adult Diapers Market in the MEA 2016-2020‘. Technavio also customizes reports by other regions and specific segments upon request.
Other related reports:
- Global Diaper Market 2016-2020
- Adult Diapers Market in the Americas 2015-2019
- Adult Diaper Market in the APAC 2015-2019
- Global Baby Diaper Rash Cream Market 2015-2019
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