According to the latest market research study released by Technavio, the baby diaper market in the Middle East and Africa is expected to grow at a CAGR of close to 12% during the forecast period 2016-2020.
This market research report by Technavio provides an in-depth analysis of the market in terms of revenue and emerging market trends. The report also includes an up-to-date analysis and forecasts for various market segments and all geographical regions.
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Technavio research analysts categorize the baby diaper market in the Middle East and Africa based on product type:
Baby diaper market in the Middle East and Africa share by product type 2015
|
Disposable Diapers |
64.78% |
|
Training Diapers |
11.16% |
|
Cloth Diapers |
10.17% |
|
Swim Pant Diapers |
9.88% |
|
Bio-Degradable Diapers |
4.01% |
Source: Technavio
The top three revenue contributing product segments are discussed below:
Disposable baby diaper market in MEA
The disposable baby diapers in the Middle East and Africa generated close to $3 billion revenues in 2015 and is expected to grow at a CAGR of more than 12% by 2020. The different types of disposable diapers available in the market are regular, super absorbent, ultra-absorbent, and biodegradable. The convenience of use and hygienic option over cloth makes it the most popular type of product use in the MEA. In increase in the number of dual-income households and the growing awareness of the importance of maintaining hygiene for babies will lead to the growth of this market segment. The introduction of innovative materials like superabsorbent fibers and engineered fabrics will boost the demand for these products in MEA. The manufacturers in the market are focusing on the advancement of product design and introducing low-cost products to increase their sales and profitability.
“Vendors in the market are launching eco-friendly disposable baby diapers to meet the raising consumer requirements and reduce carbon footprint. Super absorbent and ultra-absorbent diapers are very popular in the market due to their instant moisture absorption properties which keep the skin of babies dry and reduce the chances of rashes. To improve the effectiveness of the diaper, the manufacturers in the market are introducing diapers that contain petroleum, wood pulp, gelling material, perfume, polyethylene, and non-renewable petroleum-based ingredients,” says Abhay Sinha, a lead analyst at Technavio.
Training baby diaper market in MEA
The training baby diapers in the Middle East and Africa generated around $453 million revenues in 2015 and is expected to grow at a CAGR of almost 11% by 2020. These diapers are specifically designed like underwear and are increasingly being used to help children switch from using diapers to using toilets. The increasing number of working women in the region is promoting the growth of these diapers in the Middle East and Africa. These diapers are more convenient to be used and have flexible sides that can be easily pulled down by a baby that helps in toilet training them.
Cloth baby diaper market in MEA
The cloth baby diapers in the Middle East and Africa generated about $413 million revenues in 2015 and is expected to grow at a CAGR of more than 10% by 2020. These diapers can be washed and reused and are composed of layers of hemp, cotton, bamboo, and microfiber. These diapers do not contain any harmful chemical ingredients, are price-effective, and eco-friendly. The cloth baby diapers are also available in a number of designs and colors attracting more consumers to use these products. The different types of cloth diapers available in the market are fitted cloth bay diaper, flat cloth baby diaper, pre-folded baby diaper, and all-in-one baby diaper.
The top leading vendors operating in the baby diaper market in the Middle East and Africa are:
- Kimberly-Clark
- P&G
- SCA
- Unicharm
Other prominent vendors in the market include Abdullah Shamsan Group, Bumkins Finer Baby Products, Cura Hygiene Group, DSG International, Faderco, First Quality Enterprises, Hayat Kimya, Indevco, Kao, Lodestone Brands, Novatis, Ontex, Wipro Consumer Care, and Wemy Industries.
A more detailed analysis is available in the Technavio report titled, ‘Baby Diaper Market in the Middle East and Africa 2016-2020’. Technavio also customizes reports by other regions and specific segments upon request.
Other related reports:
- Adult Diapers Market in the Middle East and Africa 2016-2020
- Global Diaper Market 2016-2020
- Adult Diaper Market in Japan 2015-2019
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