Key vendors to focus on offering eco-friendly and non-toxic baby proofing products
Technavio, a company that develops over 2000 pieces of research every year and covers more than 500 technologies across 80 countries, has announced the top five leading vendors for the global baby and child proofing products market in their latest research report. This report also lists nine other prominent vendors who are expected to contribute to this market’s growth between 2016-2020.
To identify the top vendors, Technavio’s market research analysts have taken into account the revenue generated from the retail sales of baby and child proofing products for children aged 0-4 years.
This Technavio report, under the toys and baby products vertical, is based on the synthesis, analysis, and interpretation of information about the global baby and child proofing products market collected from specialized sources. The analysts have derived insights using a mix of primary and secondary research with an aim to provide a holistic picture of the market.
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Competitive vendor landscape
The global market for baby and child proofing products is marked by presence of a few established vendors. The market is highly competitive in nature with all key players competing to gain more market share. Vendors in the market space primarily compete based on product innovations. Increased competition has led to more consolidation among vendors. It is imperative for vendors in this market to distinguish their products and services by formulating a clear and unique value proposition to keep pace with the competition in the market.
“The demand for eco-friendly and non-toxic baby proofing products in the market is on a rise. Companies constantly look for green, innovative, and recyclable alternatives to normal products. One such example is of The Safety 1st Nature Next Bamboo Safety Gate, which is one of the popular eco-friendly baby gate. It is made of bamboo and 100% recycled plastic,” says Arushi Thakur, a lead analyst at Technavio for toys and baby products.
Top five vendors in the baby and child proofing products market space
Cardinal Gates
Cardinal Gates is a manufacturer of aluminum gates for child and pet safety. The company’s products are all JPMA (Juvenile Protection Manufacturers Association) certified. The company has been manufacturing child safety gates for 23 years and has a well-established presence in the market.
Key products: Stairway Special Safety Gate, Duragate Safety Gate, Socket Lockits (4-pack) or Socket Lockit with Plug Guard, 24-inch Extension for Metal-backed Hearth Guard, and Socket Lockits (4-pack) or Socket Lockit with Plug Guard.
Dorel Juvenile Group
Dorel Juvenile Group is a leading manufacturer in juvenile products and bicycles market. The company offers its products through three divisions – juvenile, sports, and home furnishings. As of December 30, 2015, the company recorded a total revenue of almost $3 billion and has operational presence in 25 countries.
Key products: Easy Install Décor Tall & Wide Gate, Easy Install Walk-Thru Gate, Top of Stairs Décor Swing Gate, 23″ Wood Security Gate, and Simply Secure 23″ Doorway Gate.
Dreambaby
Dreambaby retails its products in more than 100 countries through independent retail stores and online channels. The company has operational presence in New Zealand, the US, Australia, and the UK. Dreambaby offers safety products ideal for use in kitchens, bathrooms, and cars.
Key products: Empire Magnetic Auto Close Security Gate, Chelsea Xtra Wide Hallway Auto-Close Gate, Nelson Wood Swing Gro-Gate, Dawson Auto Close Security Gate, and Watch-Your-Step, Non-Slip Bath Strips.
KidCo
KidCo offers child safety gates and provides its expertise in other ranges of items such as child home safety and travel and outdoor gear products. The company sells its products in the market through retails stores, online sites, and international dealers. KidCo makes use of online platforms such as Instagram, Facebook, YouTube, Pinterest, and Twitter to create brand and product awareness.
Key products: Bi-Fold Door Lock, Magnet Lock & Key-Adhesive Mount, Childproofing Kit, Soft Jamb Door Stop, and Sliding Closet Door Lock.
Munchkin
Munchkin engages in the design, development, manufacture, and sales of infant and toddler products. The company has taken various initiatives to strengthen its product portfolio and to maintain its leading position in the baby products segment. In line with this, the company has acquired Brica, a leading brand of baby travel accessories.
Key products: Munchkin Push to Close Extending Safety Gate, Munchkin Auto-close Metal Gate, Munchkin It Fits Safety Gate, Munchkin Luna, and Munchkin Vibe.
Other prominent vendors in this market include ClevaMama, DEX PRODUCTS, Evenflo, KidKusion, Mommy’s Helper, North States, Prince Lionheart, Regalo Baby, and Summer Infant.
A more detailed analysis is available in the Technavio report, Global Baby and Child Proofing Market 2016-2020. Technavio also customizes reports by other regions and specific segments upon request.
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