Key vendors to focus on product extensions during the forecast period
Technavio, a company that develops over 2000 pieces of research every year and covers more than 500 technologies across 80 countries, has announced the top five leading vendors for the global water-soluble fertilizers market in their latest research report. This report also lists 17 other prominent vendors who are expected to contribute to this market’s growth between 2016-2020.
To identify the top vendors, Technavio’s market research analysts have taken into account the revenue generated by the sales of the water-soluble fertilizers through various sales channels at retail price.
This Technavio report, under the agrochemicals and fertilizer vertical, is based on the synthesis, analysis, and interpretation of information about the global water-soluble fertilizers market collected from specialized sources. The analysts have derived insights using a mix of primary and secondary research with an aim to provide a holistic picture of the market.
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Competitive vendor landscape
The global market for water-soluble fertilizers is highly fragmented in nature and is characterized by the occurrence of expanded regional and international corporations owing to the prevalent accessibility of natural gas. As international corporations increase their predominance in the market, regional players find it extremely difficult to compete with them, especially in terms of technology, quality, and pricing. The competitive ambience of this market is anticipated to intensify further with the projected increase in technological innovations, product/service extensions, and mergers and acquisitions. International vendors are most likely to grow inorganically by acquiring regional or local players.
“The global agriculture industry is currently undergoing substantial change with respect to improvements in farming techniques, crop protection, drip irrigation, and soil management. The growing use of pesticides, fertilizers, GM technology, and other advanced techniques help in enhancing the crop yields. However, these agrochemicals have been noted to have a negative impact on the environment and human health. Besides, soil biology is impacted owing to the overuse of crop protection chemicals by declining the potential productivity,” says Ajay Adikhari, a lead analyst at Technavio for agrochemicals and fertilizer.
Top five vendors in the water-soluble fertilizer market space
Agrium
Agrium enages in the production and commercialization of crop protection products, agronomics, crop nutrients, and seeds. The company was formerly known as Cominco Fertilizers. It changed its name to Agrium in 1995. The company operates through two segments, retail and wholesale. As of FY2015, the company generated a revenue of almost $15 million.
Key products: Merchant grade phosphoric acid (MGA), Monoammonium phosphate (MAP), Muriate of potash (MOP), Super phosphoric acid (SPA), and Urea ammonium nitrate.
Haifa
Haifa is a multinational corporation engaged in the manufacture and supply of potassium nitrate, specialty plant nutrients, and food phosphates. The company is owned by Trance Resource, a US-based holding company. Haifa operates in more than 100 countries across five continents with three production plants and 12 subsidiaries. Its main production plants are located in Israel and France with a combined annual potassium nitrate production capacity of 500,000 million tons.
Key products: Magnisal, Haifa Cal, Haifa Micro, Haifa VitaPhos-K, Haifa BitterMag, Haifa ProteK, Haifa UP, Haifa SOP, and Haifa P.
PotashCorp
PotashCorp of Saskatchewan Inc. is a manufacturer of products such as fertilizers and animal feed products. The company operates through three business segments: potash, nitrogen, and phosphate. The potash segment offers potash fertilizers for agricultural markets and potash-based products for industrial purposes. The nitrogen segment offers a range of nitrogen-based products for both agricultural and industrial purposes. The phosphate segment is involved in the mining and processing of phosphate rock. The products produced by this segment are offered to the agricultural, industrial, and animal feed markets.
Key products: Ammonium Nitrate Solution DA190, Ammonium Polyphosphate 11-37-0 (POLY 11), Aqua Ammonia — Agricultural Grade, Monoammonium Phosphate 11-52-0 (GMAP), Muriate of Potash — Soluble SGN 25, Muriate of Potash — Suspension SGN 30, Phosphogypsum, Phosphoric Acid (AMMGA) 54% P205, Phosphoric Acid (PAPMGA) 56% P205, and Superphosphoric Acid (LOMAG) 69% P205.
Mosaic Company
Mosaic Company is a manufacturer and distributor of potash crop nutrients and concentrated phosphate. Its product offering includes potash, phosphates, feed ingredients, and industrial products. The company serves customers in approximately 40 countries. As of 2015, the company had a reported revenue of almost $9 million.
Key products: MicroEssentials SZ, MicroEssentials S10, K-Mag Premium, K-Mag Standard, Pegasus Granular, Monoammonium Phosphate (MAP) 10-50-0, and Powdered MAP.
Yara International
Yara International is a provider of industrial, environmental, and agricultural products worldwide. Some of its offerings include ammonia, nitrates, NPKs, crop nutrition solutions, reagents, and other chemicals. The company has production facilities in six continents, operates in more than 50 countries, and sells its products to more than 150 countries.
Key products: YaraBela, YaraVera, YaraVita, YaraLiva, and YaraMila.
Other prominent vendors in this market include Bremed, EmsiG, iHealth, Jawon, KERN, Marsden, Mediagate, Medisana, Microlife, Qardio, and Withings.
A more detailed analysis is available in the Technavio report, Global Water-soluble Fertilizers Market 2016-2020. Technavio also customizes reports by other regions and specific segments upon request.
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