Key vendors to strategically increase their sales by focusing on sustainability

Technavio, a company that develops over 2000 pieces of research every year and covers more than 500 technologies across 80 countries, has announced the top five leading vendors for the global anti-aging products market in their latest research report. This report also lists 11 other prominent vendors who are expected to contribute to this market’s growth between 2016-2020.

To identify the top vendors, Technavio’s market research analysts have taken into account the revenue generated by the sales of anti-aging products to individual consumers across the globe in 2015

This Technavio report, under cosmetics and toiletry vertical, is based on the synthesis, analysis, and interpretation of information about the global anti-aging products market collected from specialized sources. The analysts have derived insights using a mix of primary and secondary research with an aim to provide a holistic picture of the market.

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Competitive vendor landscape

The global anti-aging products market consists of several well-established vendors offering a wide range of products targeted at various needs of consumers and is highly fragmented.

“Major vendors are focusing on sustainability, as it is essential for future production and will upsurge the sales of the products. Moreover, the vendors are adopting advanced technological methods to launch innovative anti-aging products, which is expected to increase the market’s production capacity,” says Poonam Saini, a lead analyst at Technavio for research on cosmetics and toiletry.

The increase in the production capacity will enable the vendors to meet the growing demand for anti-aging products, thanks to the rise in aging population. The market players compete based on factors such as quality, brand, price, and variety. Different companies indulge in various strategies to increase their market shares.

Top five vendors in the anti-aging products market space

Beiersdorf

Beiersdorf is a global cosmetics and personal-care products company; that deals with the production and commercialization of personal-care products that include skin- and body-care products. Beiersdorf uses advanced ingredients to counteract the signs of skin aging. The company mostly focuses on improving its brand image and supports innovation in all its products. Moreover, it is set to expand its geographical presence in the emerging markets. The company is socially and environmentally responsible, which takes care of natural resources like water, energy, and other raw materials while manufacturing its products.

Key products: La Prairie, Eucerin, and Florena.

L’Oréal

L’Oréal is a global manufacturer and seller of cosmetic products. The company is one of the leading personal care products companies in the world, which owns a huge portfolio of brands both in the premium and economical categories. L’Oréal’s new or renovated products are examples of improved environmental profile and the company aims to make its products 100% sustainable by 2020. Indulging in eco-friendly production has gained the company a huge audience share as these products have improved the trust factor of the consumers in the company.

Some key products: L’Oréal Paris, SkinCeuticals, Vichy, Innéov, Sanoflore, Garnier, La Roche-Posay, Lancôme, and Biotherm.

P&G

P&G mostly deals with providing consumer products through various channels such as e-commerce, grocery stores, department stores, drug stores, membership club stores, high-frequency stores, and mass merchandisers. It offers professional salon products such as skin care, cosmetics, deodorants, personal cleansing, hair care, hair color, and antiperspirants.

Some key products: Wella, SK-II, Pantene, Olay, and Head & Shoulders.

Revlon

Revlon is one of the leading cosmetics franchises in the world. It focusses on several beautifying products such as skin care, beauty tools, fragrances, hair color, color cosmetic, antiperspirants or deodorants, and beauty care products. The company offers consumer-friendly products and improves its product quality through constant innovations and R&D investment to position the company as one of the leading global consumer brands. Revlon took up corporate citizenship initiatives to be a responsible entity where it operates, including philanthropy and eliminating animal testing methods. For instance, the company launched a million-dollar challenge, Revlon Love Is On, an online fundraising competition for women’s health charities.

Some key products: Almay, SinfulColors, Pure Ice, Revlon ColorSilk, Cutex, Charlie, Mitchum, Revlon Age Defying, Natural Honey, Llongueras, Ultima II, and Gatineau.

Unilever

Unilever offers beverages, food, cleaning agents, and personal care products. In its personal care segment, the company provides various hair care products, skin care products, deodorants, and oral care products. To make a global presence, the company has entered some agreements and a lot of mergers and acquisitions has been completed. For instance, it has acquired Los Angeles-based Kate Somerville, an independent prestige skin care brand and much more.

Some key products: Aviance, Citra, Fair & Lovely, and Lakmé.

Other prominent vendors in this market include AmorePacific, Avon Products, Chanel, Clarins, Coty, Lotus Herbals, Missha, Nature Republic, Oriflame, Rachel K Cosmetics, and Skin Food.

A more detailed analysis is available in the Technavio report, ‘Global Anti-Aging Products Market 2016-2020’. Technavio also customizes reports by other regions and specific segments upon request.

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