Rising Consumption Rate Among the Aging Population in the US Will Spur the Global Sales of Disposable Undergarments

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Technavio, a tech-focused market research firm, has published a new report on the global disposable undergarment market, which is expected to experience a moderate growth rate with a CAGR of almost 6% during the forecast period 2016-2020.

This latest report by Technavio covers the market outlook and growth prospects of the global disposable undergarment market for 2016-2020, considering 2015 as the base year. In addition, an overview of the market, key leading countries, vendor landscape, and a detailed analysis of the top vendors operating in this market are covered in the report.

Based on geographical division, Technavio market researchers segment the global disposable undergarment market into the following key regions: The Americas, APAC, and EMEA.

Geographical segmentation of the global disposable undergarment market for 2015 (market share %)

Americas

48.43%

EMEA

32.51%

APAC

19.06%

                                                                                     Source: Technavio

Disposable undergarment market in the Americas

In 2015, the Americas accounted for a maximum share of around 48% in the global disposable undergarment market. The increased life expectancy of people, coupled with the rising aging baby boomer population have resulted in a surge in demand for incontinence care products such as disposable undergarments, driving the growth of the market in the region.

According to Abhay Sinha, a senior analyst at Technavio, specializing in research on health and wellness, “Baby boomers are the most important target customers for this product segment. The US is the major end-user of disposable undergarments in the Americas due to the high consumption rate and disposable income. Moreover, Brazil and Argentina are also the largest markets for disposable undergarments in the region owing to rapid increase in product availability and awareness.”

The rise in aging population in the region leads to higher incidences of urinary incontinence cases, resulting in urine leakage. The surge in incontinence cases has propelled the vendors to capitalize on the rising demand from people who require disposable products. The high disposable income, especially among the aged population in the Americas, has enabled people to spend more on their day-to-day essentials. In addition, the ongoing construction for better healthcare infrastructure has also made a positive impact on the healthcare industry. The increased awareness programs will also propel the consumption of disposable undergarments in hospitals in the coming years.

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Disposable undergarment market in EMEA

The growth of the market in EMEA is predominantly due to the increase in aging population, who require hygiene essentials including disposable products such as disposable underwear. Age-related medical conditions such as diabetes and multiple sclerosis can cause nerve damage, which in turn, can also cause bladder problems, leading to leakage problems. There is also an increase in the cases related to urinary tract and nephrological disorders such as kidney stones, chronic kidney disease, and benign prostatic hyperplasia, resulting in regular urine leakage. The major contributors to the EMEA market include countries like Italy, Spain, France, Germany, and the UK. Much of the region’s growth comes from the increase in awareness programs about the usage, introduction of innovative products with hygiene, high comfort level, and different size of undergarments. Additionally, this market is likely to grow in the emerging countries such as South Africa owing to a high number of cases related to diabetes, that over a period causes urinary incontinence.

Disposable undergarment market in APAC

APAC is the fastest-growing market due to the presence of several countries such as Japan, China, South Korea, and Australia, which account for the highest consumption of the product. These countries also have a broad range of production of disposable undergarment products. China is one of the largest producers of disposable undergarments, as it ensures their easy availability and lower cost. Emerging countries such as India and China have a large pool of under-served patients which gives vendors enormous opportunity to grow. Apart from China and India, countries such as Philippines, Japan, and Indonesia, are also major contributors of the sales of disposable undergarments due to an increased availability of such products and the awareness of the benefits that they provide to people with diseases resulting in urine leakage.

The top leading vendors operating in the global disposable undergarment market are:

  • Break Room Concepts
  • Dispowear Sterite Company
  • Procter & Gamble
  • Qosmedix
  • Svenska Cellulosa Aktiebolaget SCA (TENA)

Other prominent vendors in the market include First Quality Enterprises, Kosmochem, Medline Industries, Nippon Paper, Simple Solutions, and Tamicare.

A more detailed analysis is available in the Technavio report titled, ‘Global Disposable Undergarment Market 2016-2020’. Technavio also customizes reports by other regions and specific segments upon request.

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