Key vendors will develop biodegradable products to increase their sales strategically
Technavio, a company that develops over 2000 pieces of research every year and covers more than 500 technologies across 80 countries, has announced the top five leading vendors for the global natural and organic tampons market in their latest research report. This report also lists 8 other prominent vendors who are expected to contribute to this market’s growth between 2016-2020.
To identify the top vendors, Technavio’s market research analysts have taken into account, the revenue generated from the retail sales of natural and organic tampons.
- Retail: It includes grocery stores, membership club stores, mass merchandisers, drug stores, department stores, distributors, high-frequency stores, and pharmacies.
- Online: It includes e-commerce platforms and other e-commerce websites. Some major companies sell their products online through their websites.
This Technavio report, under health and wellness vertical, is based on the synthesis, analysis, and interpretation of information about the global natural and organic tampons market collected from specialized sources. The analysts have derived insights using a mix of primary and secondary research with an aim to provide a holistic picture of the market.
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Competitive vendor landscape
The competition in this market is fierce due to the presence of various established players. The exponential product innovation among different vendors will further intensify the competition in the market during the forecast period. The manufacturers in the market are competing by price, quality, innovation, features, service, reputation, distribution, and promotion. They are offering their products both through websites and outlet stores shelves, to reach out to a maximum number of consumers in the market. The emergence of e-commerce and social media is encouraging companies to invest in marketing efforts toward creating category and brand awareness online. The vendors are also adopting direct marketing technique by reaching out to consumers and making them comfortable with the idea of buying these products. The suppliers are offering products across various price ranges catering to both the premium segment and the low-end segment to sustain the competition in the market.
“The demand for biodegradable products is encouraging vendors to launch tampons made of non-genetically modified and certified organic cotton. These products are free from dyes, rayon, fragrances, and all other risks that accompany rayon. These organic cotton and chlorine-free tampons reduce the number of chlorinated toxins and pesticides in the environment and help keep these toxins out of the body. The demand for safe, biodegradable, and made of 100% organic materials will help in the growth of the market during the forecast period,” says Amber Chourasia, a lead analyst at Technavio for research on health and wellness.
Top five vendors in the global natural and organic tampons market space
Bodywise (UK)
The company offers organic and natural solutions for personal healthcare that includes organic tampons, liners, ultra-pads, maternity pads, and nursing pads. The products provided by the company are chemical and additive free, and it uses organic cotton, bioplastics, and wood pulp. Recently, it received the best menstrual care award for its feminine hygiene products at the 2016 Natural Beauty Awards.
Key products: Natracare organic tampons and Natracare organic tampons with an applicator.
Seventh Generation
The company manufactures and markets a wide range of household products, including botanical disinfectants, dishwashing products, hand soaps, recycled papers and trash bags, surface cleaners, baby wipes, diapers, and feminine care products. Recently, the company exhibited new products at the World Congress on Industrial Biotechnology at Montréal, Quebec, Canada.
Key products: Seventh Generation Free & Clear Organic Cotton Tampons – with an applicator, Seventh Generation Free & Clear Organic Cotton Tampons – with applicator Super, Seventh Generation Free & Clear Organic Cotton Tampons Super Plus, and Seventh Generation Free & Clear Organic Cotton Tampons Regular.
The Honest Company
The Honest Company offers a range of female sanitary products, entirely made of 100% biodegradable and compostable organic cotton without any usage of chemicals. Of late, the company announced that it was in talks with Unilever for its acquisition.
Key products: Organic Cotton Applicator Tampons, Regular, Organic Cotton Applicator Tampons, Super, Organic Cotton Applicator Tampons, Super Plus, Organic Cotton Tampons, No Applicator, Regular, Organic Cotton Tampons, No Applicator, Super, and Organic Cotton Tampons, No Applicator, Super Plus.
Maxim Hygiene
The company manufactures and markets earth-friendly and women’s health-oriented products such as natural chlorine-free and hypoallergenic cotton tampons, pads, and cosmetic accessories. The company has R&D and manufacturing facility in New York, US.
Key products: Maxim Organic Cotton Cardboard Applicator Tampons, Regular, 16ct, Maxim Organic Cotton Cardboard Applicator Tampons, Super, 14ct, Maxim Organic Cotton Cardboard Applicator Tampons, Super Plus, 14ct, Maxim Organic Cotton Non Applicator Tampons, Regular, 16ct, Maxim Organic Cotton Non Applicator Tampons, Super, 16ct, and Maxim Organic Cotton Non Applicator Tampons, Super Plus, 16ct.
Organyc
Organyc offers organic and natural feminine hygiene solutions, and it also has a line of organic tampons, liners, ultra-pads, maternity pads, and nursing pads. The company has achieved an outstanding ethical accreditation index score, placing it at the top of the organic tampons market.
Key products: ORGAN(Y)C 100% Organic Cotton Tampons -SUPER PLUS 16 tampons, ORGAN(Y)C 100% Organic Cotton Tampons – SUPER 16 tampons, ORGAN(Y)C 100% Organic Cotton Tampons – REGULAR 16 tampons, ORGAN(Y)C 100% Organic Cotton Tampons w/ applicator super plus 14, ORGAN(Y)C 100% Organic Cotton Tampons w/ applicator 14, and ORGAN(Y)C 100% Organic Cotton Tampons w/ applicator.
Other prominent vendors in this market include ALYK, BON, MedAltus, NutraMarks, OI The Organic Initiative, Time of the Month, TOM ORGANIC, and Veeda USA.
A more detailed analysis is available in the Technavio report, Global Natural and Organic Tampons Market 2016-2020.Technavio also customizes reports by other regions and specific segments upon request.
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