Technavio, a tech-focused market research firm, has published a new report on the organic and natural pantyliner market, which is expected to experience steady growth rate with a CAGR of more than 7% during the forecast period 2016-2020.
This latest report by Technavio covers the market outlook and growth prospects of the global organic and natural pantyliner market for 2016-2020, considering 2015 as the base year. In addition, an overview of the market, key leading countries, vendor landscape, and a detailed analysis of the top vendors operating in this market are covered in the report.
Based on geographical division, Technavio market researchers segment the global organic and natural pantyliner market into the following key regions: the Americas, APAC, and EMEA.
Geographical segmentation of the global organic and natural pantyliner market for 2015 (market share %)
|
Americas |
46.89% |
|
APAC |
29.87% |
|
EMEA |
23.24% |
Source: Technavio
The Americas: largest revenue generating region for organic and natural pantyliners
During 2015, the Americas accounted for almost 47% of the overall market share to become the key revenue generating region in the global market for organic and natural pantyliners. The growth of the market is accreditable to the increased awareness and affordability of these products in the region. The presence of a large customer base demanding natural and organic products because of the rising health and environment consciousness, is also a significant incentive for the growth of the organic and natural pantyliner market in the Americas. A projected rise in the number of working women and women who engage in outdoor activities such as adventure sports is expected to fuel further demand for female hygiene products during the forecast period.
According to Amber Chourasia, a lead analyst at Technavio for health and wellness, “Vendors in the organic and natural pantyliner market in the Americas are making high investments in marketing and distribution to cater to different countries in the region. As a result, several kinds of natural and organic pantyliners are easily available in the market since the past few years. Furthermore, vendors are working toward making the supply chain efficient by getting the raw materials such as cotton in bulk and also by providing the products online.”
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Organic and natural pantyliner market in APAC
APAC occupied approximately 30% of the overall market share in the global market for organic and natural pantyliners during 2015. The market’s growth in this region is fueled primarily by the presence of a large customer base. The demand for organic and natural pantyliners is especially high in countries such as China, Japan, India, Thailand, Indonesia, Singapore, Australia, and the Philippines owing to the presence of a large female population. Rising awareness about feminine hygiene and related products is spurring a rise in acceptance of such products, leading to the growth of the organic and natural pantyliner market in APAC. Manufacturers in the market space are focusing on increasing awareness and visibility of products in retails shops by providing free samples to the visitors through vending machines and/or advertisements.
Organic and natural pantyliner market in EMEA
The organic and natural pantyliners market in EMEA is led by Europe with countries such as Russia, the UK, Germany, Italy, Spain, and France accounting for a majority of the demand. The market is flourishing in the European market owing to the increased importance given to female hygiene in these countries. Furthermore, the feminine hygiene industry in Europe is significantly expanding, leading to increased sales and volumes. For instance, the increasing marketing promotions for the use of ultra-thin pads and pantyliners in place of thick pads, is slowly changing the mindset of people.
The top leading vendors operating in the global organic and natural pantyliner market are:
- Bodywise
- Corman
- Maxim Hygiene
- The Honest
Other prominent vendors in the market include Berry Brand, Cotton High Tech, Edgewell Personal Care, everteen, First Quality Enterprises, GladRags, Kao, Kimberly-Clark, Lunapads, Bella Flor, P&G, Seventh Generation, Unicharm, and Vivanion.
A more detailed analysis is available in the Technavio report tilted, ‘Global Organic and Natural Pantyliner Market 2016-2020’. Technavio also customizes reports by other regions and specific segments upon request.
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