Key vendors to strategically increase their sales through the popularity of hybrid operating rooms
Technavio, a company that develops over 2000 pieces of research every year and covers more than 500 technologies across 80 countries, has announced the top five leading vendors for the surgical navigation systems market in the US in their latest research report. This report also lists 22 other prominent vendors who are expected to contribute to this market’s growth between 2016-2020.
To identify the top vendors, Technavio’s market research analysts have taken into account the revenue generated from the sales of surgical navigation systems by the application.
- Neurosurgical navigation systems: This device is ideal for surgeries in cranial tumors and neurological disorders.
- Spine surgical navigation systems: This device helps in relieving pain because of injury, degenerative disc disease, spinal curvatures or arthritis.
This Technavio report, under orthopedics and general medical devices vertical, is based on the synthesis, analysis, and interpretation of information about the surgical navigation systems market in the US collected from specialized sources. The analysts have derived insights using a mix of primary and secondary research with an aim to provide a holistic picture of the market.
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Competitive vendor landscape
The advances in technology and product upgradation will increase the competition among players in the market. The competitive scenario in the market is very intense due to the presence of various established vendors. The companies are competing on the basis of aggressive pricing, product sensitivity, product differentiation, technology upgradation, company collaborations, and marketing strategies. The manufacturers are using different distribution channels such as direct sales, distributors, and GPOs to expand their consumer base and increase their profitability. The vendors are developing cost-effective systems and innovative technologies to meet the buyer’s need and to sustain the competition in the market.
“The emergence of hybrid operating rooms will lead to the implementation of latest technology equipment. The vendors are developing innovative products for the diagnosis, treatment, and surgery, operating rooms that provide the space and opportunity where all the surgery related work can be completed. Companies are providing value-added features like video conference during surgeries to attract more consumers. Manufacturers are also focusing on engineering portable surgical navigation systems, which can be moved out if there is space constraint in an already crowded operating rooms,” says Barath Palada, a lead analyst at Technavio for research on orthopedics and general medical devices.
Top five vendors in the US surgical navigation systems market space
B. Braun Melsungen
The company supplies various kinds of products for anesthesia, cardiology, intensive medicine, extracorporeal blood treatment, and surgeries. It also provides value-added services to improve working procedures and offers support and educational training for medical practitioners, hospitals, and industry partners.
Key products: OrthoPilot Navigation System.
Brainlab
Brainlab offers applications for patient positioning in radiosurgery treatments; software guided surgical navigation, and cloud-based solutions to facilitate the secure exchange of medical images. Recently, the company actively participated in patient-oriented programs for treating brain tumors.
Some key products: Brainlab Navigation System, Kick EM Navigation System, Kick Navigation System, etc.
GE Healthcare
The company provides transformational medical technologies and services, and its product offerings include X-ray, ultrasound, MR, C-arms, patient monitoring, fluoroscopy, CT, and respiratory care devices, radiography equipment, and clinical workflow and patient care solutions.
Some key products: InstaTrak 3500 Plus Surgical Navigation System, EnTrak Plus electromagnetic (EM) surgical navigation system, etc.
Medtronic
The company manufacturers image-guided surgery and intra-operative imaging systems and offer web-based therapy management software solutions. Recently, the company’s Nuvent EM, with built-in electromagnetic (EM) surgical navigation technology, received FDA approval for an expansion of indications.
Some key products: StealthStation S7 Surgical Navigation System, Fusion ENT Navigation System, etc.
Stryker
Stryker is a leading global manufacturer of medical and surgical devices and it along with its subsidiaries, functions as a single medical technology company. In recent times, the company officially opens its new surgical innovation center in Cork, Ireland.
Some key products: Precision Knee Navigation System, Trauma Navigation System, Navigation System II, etc.
Other prominent vendors in this market include Blue Belt Technologies, CAScination, Cirle, Claron Technology, ClaroNav, Collin Medical, Fiagon, Heal Force, Karl Storz, Masmec Biomed, Medacta International, Micromar, Navigate Surgical Technologies, NDI, Omnilife Science, OrthAlign, Scopis, Shenzhen Anke High-tech, Siemens Healthcare, SonoWand, Synaptive Medical, Xion Medical, and Zimmer Biomet Holdings.
A more detailed analysis is available in the Technavio report, Surgical Navigation Systems Market in the US 2016-2020.Technavio also customizes reports by other regions and specific segments upon request.
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