Effective Marketing Strategies for Various Products Boosting Growth in the Global Corrugated Box Packaging Market: Technavio Report

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  • The key vendors in the Global Corrugated Box Packaging Market 2015-2019 are Amcor Ltd., International Paper Co., MeadWestvaco Corp. and Smurfit Kappa Group plc.

London, 31 December 2014: TechNavio, an independent tech-focused global research firm, has announced the publication of its market research report on the Global Corrugated Box Packaging Market 2015-2019.   One of the major trends being adopted by many vendors in the market is new innovations in the manufacturing of corrugated boxes. Many vendors have started manufacturing corrugated boxes with recycled material, thus becoming environment-friendly and promoting green sustainability. The Global Corrugated Box Packaging market is expected to grow at a CAGR of 3.98 percent during the forecast period of 2015-2019.

Corrugated boxes are made by combining three sheets of paper, collectively called containerboard. These boxes are extensively used for packaging and display of goods on retail shelves. Products such as electrical components, crockery, glassware, and automobile components use corrugated boxes for packaging. In a recent trend, e-commerce vendors are using corrugated boxes extensively for shipping goods to consumers.

“Unlike traditional corrugated boxes, which are just plain brown colored boxes, the market has observed the trend of using printed designed small corrugated boxes at point of sale end in retail stores,” says Faisal Ghaus, Vice President of TechNavio Research.

“Retail giants, such as Wal-Mart, are using such form of marketing. These boxes contain different products and are placed at the point of sale, thus attracting consumers.”

To define the market conditions in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance. 

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