Enhancing Product Visibility and Promotional Campaigns Boosting Growth in the Tequila Market in Europe: Technavio Report

Renewable energy

 

  • The key vendors in the Tequila Market in Europe 2015-2019 are Jose Cuervo, Patron Spirits, Sauza Tequila and Tequila Herradura.

London, 20 January 2015: TechNavio, an independent tech-focused global research firm, has announced the publication of its market research report on the Tequila Market in Europe 2015-2019.   Increased demand for tequila among female consumers is one key trend in this market. Females are increasingly consuming tequila in the form of margaritas or with ice cubes. Many young and affluent women in Europe consume tequila in the form of shots. The Tequila market in Europe is growing at a CAGR of 1.76 percent and 1.33 percent, respectively in terms of revenue and volume, during the forecast period of 2014-2019.

“As more brands are been launched in the Tequila market in Europe, brand visibility and uniqueness depend upon distinctive packaging materials and accessorized packaging to differentiate products,” says Faisal Ghaus, Vice President of TechNavio Research.

“Promotional activities and a variety of attractive and convenient packaging techniques help to increase the sales of tequila in the market in Europe.”

To define the market conditions in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance. 

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