TechNavio says Declining Average Selling Price of Smartphones will Fuel the Global Smartphone Market through 2019

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London, 27 January 2015 – The Global Smartphone Market is expected to grow at a CAGR of 8.1 percent from 2014-2019, thanks to the declining average selling price (ASP) of smartphones, says research firm TechNavio.

Over the past few years, smartphones have become a product of the masses rather than the product of the elite class because their increasing affordability, which has contributed to the steady growth of the global market.

“The APAC region has emerged as a driving force behind the increase in smartphone sales, as the price of smartphones in the region have declined significantly, and are expected to fall even further by 2019,” says Faisal Ghaus, Vice President of TechNavio.

According to the latest report by TechNavio, smartphones have also undergone radical changes in aesthetics as well as functions, in recent years. The market is witnessing a trend towards larger screen sizes, with many top smartphones sporting screens ranging from five to seven inches.

“Due to the consumption of a large amount of content online, consumers are demanding bigger and better displays, which is expected to fuel the Global Smartphone Market in the coming years,” says Ghaus.

TechNavio currently has more than 3000 market research reports on a huge range of topics, including:

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