Growing Organized Retail Sector Propelling Growth Prospects in the Baby Clothing Market in the US: Technavio Report

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London, 01 April 2015: Technavio, the independent tech-focused global research firm, has published a report on the Baby Clothing Market in the US 2015-2019, which is expected to grow steadily at a CAGR of 2.67 percent during the period 2014-2019.

Specialty stores dedicated to children’s clothing have started to focus on the niche market of infant and toddler clothing. Stores offering a wide range of quality clothes at low prices are able to drive maximum growth in the market, especially in developing countries.

“Organized retailers provide many products under the same roof, which helps customers save time and gives them the opportunity to choose from numerous brands,” says Faisal Ghaus, Vice President of TechNavio.

“Consequently, baby clothing is primarily sold through organized retail chains such as specialty stores and supermarkets.”

Key Market Drivers

  • Increased Preference for Branded Apparel
  • Availability of Wide Variety of Baby Wear
  • Short Product Life Cycle
  • High Spending by Baby Boomers

Key Market Trends

  • Organized Retail Sector
  • Rise in Number of Working Mothers
  • Extension of Product Line to Baby Clothing
  • Demand for Comfort and Quality
  • Growing Popularity of Online Shopping

Key Market Vendors

  • Carter’s Inc.
  • Disney Consumer Products (DCP)
  • Gap Inc.

To define the market circumstances in the next 3-4 years, Technavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.

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