London, 05 May 2015 –Changing consumer preferences have resulted in the unprecedented growth of the online lingerie market in India, which is expected to post a CAGR of 42.32 % from 2015-2019, says research firm Technavio.
About the Report
Over the years, the perception of lingerie has changed. Customers today look for attractive styles and a sense of luxury when purchasing lingerie. From fabrics to strap type, everything is chosen with care. The availability of online lingerie is looked upon as an advantage by many consumers, as it eases the purchasing process.
“The young female population in India invests a significant amount of time and money in staying updated with the latest fashion trends, which is having an impact on the lingerie market,” says Faisal Ghaus, Vice President of Technavio.
The latest market research report by Technavio also emphasizes online lingerie portals that have gained huge traction from small towns. Almost 30% of Zivame’s orders come from small towns in J&K, Nagaland and Orissa, which is expected to increase the penetration of online lingerie companies in the coming years.
Market Scope and Calculation of Market Size
This report covers the present scenario and the growth prospects of the online lingerie market in India for 2015-2019. To calculate the market size, the report considers the revenue generated by the online sales of lingerie.
Key Information Covered in the Report:
Key Vendors:
- Jockey International Inc. (Jockey)
- Lovable Lingerie Ltd. (Lovable)
- MAS Holdings (Amante)
- MTC Ecom Pvt. Ltd. (PrettySecrets)
Market Growth Drivers:
- Changing consumer preferences
- For a full detailed list, view our report.
Market Challenges:
- Difficulty in choosing right product
- For a full detailed list, view our report.
Market Trends:
- Increased penetration from smaller towns
- For a full detailed list, view our report.
https://www.technavio.com/%3Cp%3E%3Ca%20href%3D%22http%3A//www.technavio….
