- The key vendors in the automotive HUD market in the US 2015-2019 are Continental, Delphi Automotive, DENSO, Nippon Seiki, Panasonic, Robert Bosch, Visteon and Yazaki.
London, 22 April 2015: Technavio, an independent tech-focused global research firm, has announced the publication of its market research report on the automotive HUD market in the US 2015-2019. Introduction of unique manufacturing process and management practices is one of the key trends being witnessed in this market. Automotive OEMs in the US are emphasizing the introduction of unique manufacturing processes and management practices to remain competitive. Through this trend, HUDs will be adopted across all car segments, given the implementation of efficient manufacturing processes. This is expected to increase the fitment rate of the HUDs in cars. The automotive HUD market in the US is expected to grow at a CAGR of22.32% by unit shipment and 17.01% by revenue during the forecast period of 2014-2019.
The introduction of cost-effective combiner HUDs in the market has enabled automotive OEMs and suppliers to foray into the mid-size cars market. The high auto-production rate of automotive OEMs is expected to foster the market growth.
“Since auto density in the US is decreasing, consumers prefer to buy cars with technological innovations, more comfort, and unique features,” says Faisal Ghaus, Vice President of Technavio Research.
“Automotive OEMs are introducing advanced technology to their cars. For instance, Continental and Bosch have developed advanced HUDs as part of driver-assistance systems for mid-size cars.”
To define the market conditions in the next 3-4 years, Technavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
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