Increased Use of RRP as a Marketing Tool Triggering Growth Opportunities in the Global RRP Market: Technavio Report

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  • The key vendors in the global RRP market 2015-2019 are Amcor Ltd., DS Smith plc, Mondi Group Ltd. and Smurfit Kappa Group plc

London, 22 April 2015: TechNavio, an independent tech-focused global research firm, has announced the publication of its market research report on the global RRP market 2015-2019.   Increased demand for RRP from APAC is one of the key trends upcoming in the market. The rising urban population and the rapid development of retail infrastructure are the contributors to the market growth in the region. In addition, the APAC is characterized by low market penetration. There exists a huge potential for the vendors operating in the APAC to enhance their presence and gain market share through rapid market penetration.  The global RRP market is predicted to grow at a CAGR of 3.91% during the period 2014-2019.

“A clearly printed RRP enhances the visibility of the brand, and a high-quality RRP enhances the in-store customer experience,” says Faisal Ghaus, Vice President of Technavio Research.

“RRP is increasingly being used by retailers as a POS advertising tool. It facilitates impulse purchases and allows vendors to increase their revenue.”

To define the market conditions in the next 3-4 years, Technavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance. 

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