London, 23 April 2015: Technavio, the independent tech-focused global research firm, has published a report on the global TV subscription market 2015-2019, which is expected to grow at a CAGR of 5.3% during the forecast period of 2014-2019.
Vendors in the market are bundling on-demand content, data, video, and voice services, and advanced services such as multi-screen video delivery to offer better value to customers. Bundling services are cost-effective, as consumers do not have to pay separately for each service provided. Also, service bundling increases the ARPU for operators and reduces the churn rates of subscriptions.
“Digital TV services have outnumbered analog TV subscribers. The rising availability of digital HDTV has made HD content a standard for most TV subscribers,” says Faisal Ghaus, Vice President of Technavio.
“The global TV subscription market is shifting toward a digital system, with governments in countries such as Brazil, India, Malaysia, and Mexico having mandated digitization.”
Key Market Drivers
- Innovation in service offerings
- Increased bundling of services
- Growth in satellite TV and IPTV segments
- Increase in broadband access across regions
- Growing number of subscribers in APAC
Key Market Trends
- Increased demand for digital TV
- Growing TV subscription market in Latin America
- Evolution of pick-and-pay services
- Growing number of fixed-line broadband customers
- Decline in share of cable TV segment
- Increased preference for multi-screen services
Key Market Vendors
- AT&T Inc.
- Comcast Corp.
- DIRECTV
- Dish Network Corp.
- Sky
- Time Warner Inc.
- Verizon Communications Inc.
To define the market circumstances in the next 3-4 years, Technavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
https://www.technavio.com/%3Cp%3EIf%20you%20are%20interested%20in%20more%…
