London, 08 May 2015: Technavio, the independent tech-focused global research firm, has published a report on the global hair shampoo market 2015-2019, which is expected to grow at a CAGR of 4.69% during the forecast period of 2014-2019.
The global hair care market is dominated by hair shampoos, which accounted for more than 40% share of the market in 2014. With the rapid increase in hair-related problems and pollution, people have started shampooing on alternate days or a daily basis, which has increased the overall frequency of shampoo usage.
“Companies have now begun to develop safer and more effective products made from natural ingredients. For instance, Unilever has a natural professional hair shampoo product line under the brand name Suave,” says Faisal Ghaus, Vice President of Technavio.
“Clairol Herbal Essences has also launched the Naked Line range that uses no heavy residues, parabens or dyes.”
Key Market Drivers
- Increase in frequency of shampoo usage
- Introduction of customized products
- Introduction of advanced and innovative products
- Rise in demand for anti-dandruff shampoo
- Rise in demand from developing countries
Key Market Trends
- Increase in demand for organic shampoo
- Increase in popularity of dry shampoo
- Increase in popularity of professional shampoo
- Rise in demand from men
- Increased marketing initiatives
Key Market Vendors
- Henkel
- Kao
- L’Oréal
- P&G
- Unilever
To define the market circumstances in the next 3-4 years, Technavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
https://www.technavio.com/%3Cp%3EIf%20you%20are%20interested%20in%20more%…
