- The key vendors in the casino gaming market in Macau 2015-2019 are Galaxy Entertainment Group, Melco Crown Entertainment, MGM Resorts, Sands China, SJM Holdings, and Wynn Macau.
London, 4 June 2015: Technavio, an independent tech-focused global research firm, has announced the publication of its market research report on the casino gaming market in Macau 2015-2019. A key trend observed in this market is the increasing usage of reconfigurable electronic gaming machines. These machines are user friendly and can be readied for a game by simply downloading the game software into it. As reconfigurable electronic gaming machines are reusable, they help to reduce the inventory costs for vendors. This market is expected to grow at a CAGR of 3.47% during the forecast period of 2014-2019.
Macau generates the highest casino revenue in the world and as a result there are strict government regulations to curb money laundering and corruption. These regulations have primarily affected the big spenders, forcing them to be cautious about their gambling expenses. Thus, it can be estimated that the market growth is dependent on the entry of new players who spend in small amounts.
Additionally, the availability of alternatives to money, like smart cards, is a major factor that is expected to drive market growth in this region. Smart cards help casino operators to track the spending history of customers. These smart cards are scalable and can be implemented at different levels, a single smart card can be used to play games and also keep track of spending and earnings. Smart cards can also act as a key to the customer’s room, or can be directly linked to the customer’s debit card or bank account.
“Digital facial recognition technology is one of the latest technologies being implemented in casinos. Eye in the sky cameras help detect individual movement in the casinos and are used to monitor individuals known for cheating,” says Faisal Ghaus, Vice President of Technavio Research.
“They are also used to identify regular customers to enable casino owners to create a detailed profile, which includes information about the playing habits of that customer.”
To define the market conditions in the next 3-4 years, Technavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
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