London, 19 June 2015: Technavio, the independent tech-focused global research firm, has published a report on the internet ad spending market in APAC 2015-2019, which is expected to grow at a CAGR of 13.16% during the forecast period of 2014-2019.
Growth in the internet ad spending market in APAC is highly dependent on the availability of favorable advertising policies and the developing middle-class population. The emergence of new technologies, a rise in the use of handheld devices, and an increase in the number of social media and e-commerce websites are driving factors that promote market growth. Availability of high-speed internet packs for smartphones has led to a change in consumers’ preference. Moreover, Consumers nowadays spend more time watching videos online through these devices. Consequently, advertisers are increasing their expenditure on video formats to take advantage of the opportunities in the internet ad market.
“Advertisers are trying to increase their end-user base by integrating multiple channels including traditional and online media. Although the content of the message remains the same, the use of various distribution channels such as email, social media, print media, radio, ad words, as well as TV enhances its value proposition,” says Faisal Ghaus, Vice President of Technavio.
“The channel confluence amplifies the message conveyed through the ads and helps in increasing the conversion rate than unichannel approach. Marketing experts strongly believe that single strategy multichannel engagement leads to long-term success.”
Key Market Drivers:
- Increased Mobile Device Usage.
- Expanding Internet User Base.
- Rise in Social Media and E-commerce Websites.
- Improved Customer Satisfaction.
Key Market Trends:
- Surge in Mobile Advertising.
- Channel Confluence.
- Use of Big Data Technology in Advertising Optimization.
- Localization and Geo-targeting.
- Symbiotic Relationship between Online Retail Sites and Search Engines.
- Emergence of RTB Buying.
Key Market Vendors:
- AdSage
- eBay Inc.
- Facebook Inc.
- Google Corp.
- Innity Corp.
- Microsoft Corp.
- Yahoo Inc.
To define the market circumstances in the next 3-4 years, Technavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
https://www.technavio.com/%3Cp%3EIf%20you%20are%20interested%20in%20more%…
