London, 27 July 2015 – Technavio has published a new report on the global mobile location-based services market, which is expected to grow at a CAGR of over 36% from 2015-2019.
About the Report
The latest report by Technavio draws attention towards the location-based advertising services that are gaining popularity because of the increased adoption of LBS. LBA is the newest form of mobile advertising that uses LBS technology and targets users based on their current location.
“Some important examples of location-based advertising are alerts for flash sales, happy hours at a nearby pub, and special discounts offered to the customers at restaurants,” says Faisal Ghaus, Vice President of Technavio.
The latest report by Technavio also emphasizes the use of social networking sites such as Facebook, Twitter, and Flickr on mobile platforms, which is experiencing a substantial growth.
“End-users have started sharing information such as their location through these sites. Therefore, these websites, as well as smartphone manufacturers, have integrated with LBS providers to enhance the user experience,” elaborates Ghaus.
Market Scope and Calculation of Market Size
The new Technavio report covers the present scenario and growth prospects of the global mobile location-based services market from 2015-2019. To determine the market size, the report considers the revenue generated from the following:
- LBS-enabled mobile devices such as smartphones, tablets, and wearable devices
- Outdoor and indoor mobile LBS
- Emergency services using mobile LBS platforms and many more
Key Information Covered in the Report:
Key Vendors:
- Facebook Inc.
- Foursquare Inc.
- Google Inc.
- Groupon Inc.
- HERE
- TomTom NV
Market Growth Drivers:
- Increased Adoption of GPS-enabled Devices
- For a full detailed list, view our report.
Market Challenges:
- Privacy Concerns
- For a full detailed list, view our report.
Market Trends:
- Influence of LBS on Social Networking
- For a full detailed list, view our report.
https://www.technavio.com/%3Cp%3E%3Cstrong%3E%3Ca%20href%3D%22http%3A//ww…
