This market research report segments the global natural and synthetic food color market by application (pet food, beverages, processed food, baked food, and meat and savoury) and by geography (North America, Europe, APAC, and ROW). It also presents the vendor landscape and a detailed analysis of the top five vendors in the global natural and synthetic food color market.
Technavio has released its latest global market research on the natural and synthetic food color market, which is expected to grow at a CAGR of around 5% between 2015 and 2019, thanks to their extensive use in the processed food industry. North America dominates the natural food colors market with a market share of 37%, owing to high demand for ready-to-eat meals and processed food.
Demand for natural food colors has gained significant traction in also in Europe and APAC due to stringent government regulations concerning the safety issues arising from the use of synthetic food colors. For instance Blue #1, used in candy, sports drink, and cereals, is banned in countries like Norway, Finland, and France as it causes brain cancer and hinders cell development in nerves. Manufacturers are focusing on exploring natural alternatives for synthetic colors with the use of technologies like micro-encapsulation, addition of antioxidants, emulsion, oil suspension and natural extraction techniques.
“Vendors are increasingly using micro-encapsulation technology to improve product quality. The coating or capsule protects the active ingredient of the product from oxygen, light, and heat. For instance, carotenoids, anthocyanins, and chlorophylls are used as natural food-coloring ingredients. Micro-encapsulation protects natural colorants from degradation, thus providing vendors to overcome instability, solubility, and handling of natural food colorants,” says Sriram Mohan, Lead Analyst, Consumer Goods, Technavio Research.
The leading players in the global natural and synthetic food color market include Chr Hansen, D.D Williamson, Döhler, Fiorio Colori and Sensient. Vendors in the market compete on the basis of factors such as quality, durability, flavor and the color varieties and brightness of the product. Vendors are also investing in research to cope with the shifting demand for natural food colours over synthetic food coloring.
A more detailed analysis is available in the Technavio report, Global Natural and Synthetic Food Color Market 2015-2019 – Market Analysis, Forecast and Trends.
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