This market research report segments the premium jeans market by end-users (women, men and children) and provides market shares and growth forecasts for the key regions, including Europe, APAC, North America, and ROW. The report also outlines the key trends impacting the market with an analysis of the key vendors in the market such as ASOS.com, Farfetch, Highland Group, Nordstorm, VF, and Zalando.
Technavio presents an in-depth analysis of the apparel market, with the publication of its new report premium denim jeans: market analysis and forecast 2015-2019. Technavio’s market research analyst estimate this market to grow at a CAGR of more than 8% between 2015 and 2019 observing an overall upturn in the consumer demand for premium jeans.
The premium denim jeans market occupies around 26% of the global denim jeans market, witnessing the fastest growth and highest market potential. Rising disposable income and the acceptance of jeans as business casual wear is increasing market demand for premium denim jeans. Furthermore, manufacturers are increasing their penetration by opening more stores in developing countries.
The women’s segment occupies around 55% of the market is the highest-grossing segment.. The increased adoption of premium denims by women is due to the increasing number of working women and college students, and jeans emerging as business casual wear.
Global Premium Denim Jeans Market by End-user 2014
Source: Technavio Research
“China has turned out to be the fastest budding country in the luxury goods section, and Singapore contributing to almost 17% owing to the purchase of designer goods. Majority of the population in APAC is gradually moving to the upper middle-class segment, where consumers are more inclined towards high-end products, as they perceive them as a status symbol,” says Sriram Mohan, Lead Analyst, Consumer Good, Retail, Food Services, Technavio Research.
The six leading vendors that dominate the market include ASOS.com, Farfetch, Highland Group, Nordstorm, VF and Zalando. Many designer labels are estimated to be introduced in the market in the forecast period. Vendors look keen to leverage the growing popularity of faded, tea-dyed, ripped, splattered with paint, and acid wash jeans.
A more detailed analysis is available in the Technavio report Premium Denim Jeans: Market Analysis and Forecast 2015-2019. We can customize this report by other regions and specific segments upon request.
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