Baby Diapers: Key market research findings
- Dominance of disposable diapers owing to their absorbent properties
- Introduction of Smart Diaper technology
Technavio has added a new market research report on the global baby diaper market to its baby products portfolio. The baby diaper market is expected to grow at a CAGR of around 5% between 2015 and 2019. APAC dominates the market due to the huge growth in birth rate, increasing per capita and disposable income levels, and rising living standards in China, Japan, and India. The shift in the one-child policy in China is expected to generate a huge demand for child care products, especially diapers. Japan is the largest revenue contributor in the region with Unicharm Corp. and Kao Corp. as the leading vendors of baby diapers. The baby diaper market in APAC is expected to generate around US $23 billion by 2019.
The new industry analysis report from Technavio discusses in detail the key drivers and trends responsible for growth, as well as the segments with the maximum growth potential.
Disposable diapers dominate the diaper market occupying around 62% of the market share. They are categorized as regular, super-absorbent, ultra-absorbent, and bio-degradable. Both super absorbent and ultra-absorbent varieties are popular in the market because of their instant absorption properties. The disposable diaper is the most popular segment of the market, and is expected to reach a revenue of $37 billion by the end of the forecast period
Global disposable baby diaper market 2014-2019 ($ billions)
Source: Technavio Research
“Vendors in the industry are investing more in R&D to introduce innovative product lines. For instance, Pixie Scientific has developed a new technology, Smart Diaper to track infant health. As soon as the sensor in the diaper identifies any possibility of the wearer catching a disease, such as urinary tract infection, parents get immediate notification through a smartphone app,” says Sriram Mohan, Lead Analyst, Consumer Goods, Technavio Research.
The leading players in the global baby diaper market are Hengan, Kao, Kimberly-Clark, P&G, SCA, and Unicharm. The leading players in the market are diversifying their geographical presence with a focus on the APAC region. The market is also witnessing the entry of private labels, thus intensifying the competition. Vendors in this market are competing on the basis of product differentiation, portfolio, and pricing.
A more detailed analysis is available in the Technavio report, Global Baby Diaper Market 2015-2019.
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