This market research report presents a detailed segmentation of the global laundry care market by product type (laundry detergent, fabric softener, bleach, and speciality products), by distribution channel (hypermarkets and supermarkets, convenience stores, and independent grocery stores), and by geography (Americas, APAC, Europe, and MEA). The report also includes an insightful analysis of the leading companies in the market such as Procter & Gamble, Unilever, Henkel, Church & Dwight, and Cloro.
Technavio has released a new market research report on global laundry care market, which is expected to grow at a CAGR of around 5% between 2015 and 2019, owing to packaging innovations and technological advancements in laundry care products. APAC is predicted to be the highest contributor in the global laundry care market with a market share of 39% by the end of 2019. Health and hygiene awareness are expected to be the primary growth drivers in this region.
Supermarkets and hypermarkets are the largest distribution partners for the laundry care manufacturers. This segment generated around 39% to the overall revenue of laundry care products across the globe in 2014. Also, this distribution channel is predicted to lead the laundry care market with a share of 42% by the end of 2019. The emerging trend of the organized retail format is the key driver for the growth of this segment.
Global laundry care market by distribution channel 2019
Source: Technavio Research
“Wide range of compositions available in laundry care products has modified consumer buying behavior. Manufacturers are introducing complementary products and launching it based on location or region to increase their consumer base. For instance, Procter & Gamble has 57 different products under the brand name Tide. These products are also categorized based on size as ‘Family Loads’, ‘Heavy-Duty Loads’, and ‘Quick Loads’,” says Sriram Mohan, Lead Analyst, Consumer Goods, Technavio Research.
The leading vendors in the global laundry care market are Procter & Gamble, Unilever, Henkel, Church & Dwight, and Cloro. The laundry care market is dominated by the major vendors, with a combined market share of around 50%. Procter & Gamble were the biggest vendor in the laundry market followed by Unilever during 2014.
A more detailed analysis is available in the Technavio report, Global Laundry Care – Market Research 2015-2019.
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