This market research report provides the growth projections and market analysis of the global online travel agencies IT spending market until 2019. It segments the market according to software spending, IT services, and hardware. It includes the market shares of Americas, APAC, and the EMEA. The leading vendors detailed include Amadeus, Navitaire, Sabre, and Travelport.
Technavio has released updated information on the IT spending market, with the publication of its new market research report, global online travel agencies IT spending. The global online travel agencies (OTA) IT spending market is expected to generate revenues worth US $6 billion between 2015 and 2019. Owing to rise in smartphone users and increased internet penetration across the world, consumers are shifting towards online booking systems, which is propelling the growth of online travel agencies. The Americas region dominates the global market, accounting for 58% of the total market share, thanks to pioneers such as Expedia, Priceline, and Orbitz in the online travel space.
OTAs are implementing cloud computing solutions such as pay-per-use and on-demand cost effective solutions to increase their operational efficiencies. By deploying IaaS and PaaS in their services, OTAs are minimizing their infrastructural investments and software licensing and maintenance fee. These travel agencies are availing cloud services such as CRM solutions to manage their customers.
“OTAs are investing hugely in developing advanced smartphones features and websites as consumers these days prefer booking their travel tickets through mobile apps. Innovative smartphone applications are helping companies to enhance user experience, besides generating revenue through offering app advertisements. Moreover, the OTAs are procuring unique IT solutions for travel bookings to gain maximum customer loyalty. They are also expanding their social media presence to propel customer usage and improve their businesses,” says Navin Rajendra, Lead Analyst, IT Services, Technavio Research.
The key vendors in the market include Amadeus, Navitaire, Sabre, and Travelport. These players are keen to penetrate emerging markets that are likely to display a faster market growth over the next four years. Vendors will look to leverage the growing use of online travel booking services through advanced apps in these markets.
A more detailed analysis is available in the Technavio report, Global Online Travel Agencies IT Spending 2015-2019.
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