Content and application provider market: Key market research findings
- Increased implementation of converged systems
- More usage of social media platforms to manage massive content
Technavio has added a new market research report on the content and application provider market to its content management portfolio. The content and application provider market is expected to grow at a CAGR of around 5% between 2015 and 2019, thanks to the growing amount of content and number of applications on the Internet. APAC is expected to be the fastest-growing region in this market by 2019. The rising number of mobile engagement services and app management services in a cloud hosting environment are driving the growth of application providers in the APAC region.
“Digitalization has encouraged content delivery and application providers to extend their market presence across the world. When migrating to cloud, content providers are focusing on the geographic access of their hosted applications, to avoid delays. Also, organizations are adopting mission-critical converged infrastructures that are compatible with various platform-based workloads. These converged systems help in improving the response time through their speedy processes. They are designed to run on platforms including hosted, on-premises, and cloud environments, thus, enable uninterrupted and automated services,” says Navin Rajendra, Lead Analyst, IT Services, Technavio Research.
Rising IT consumerization through mobile channels, TV and internet has increased the volume of content and number of applications. Social networking sites such as Facebook, Google, and Twitter have gained significance as the most popular content hosting sites. Social applications like WeChat, WhatsApp, and Viber are acting as distribution mediums to handle massive volumes of content on a daily basis. Moreover, the increase in smartphones usage has resulted in high growth of the content delivery and application hosting market.
The leading vendors in the content and application provider market include Facebook, Google, Microsoft, Amazon, eBay and Spotify. Intense competition prevails in this market with a large number of mergers and acquisitions. Most of the international players are launching products and services in developing countries to take advantage of the economic development within these countries.
A more detailed analysis is available in the Technavio report, Content and Application Provider Market – Market Analysis 2015-2019.
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