Increased Investment in R&D Boosting Growth Opportunities in the Global Baby Electronic Toys Market: Technavio Report

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  • The key vendors in the Global Baby Electronic Toys Market 2015-2019 are Fisher-Price Inc., Toys “R” Us Inc. and VTech Holdings Ltd.

London, 17 February 2015: TechNavio, an independent tech-focused global research firm, has announced the publication of its market research report on the Global Baby Electronic Toys Market 2015-2019.   Toy manufacturers worldwide, especially in developing countries, are increasingly releasing licensed toys. Cartoons and other TV shows have gained popularity among young children. This has paved the way for the creation of many toys and games based on TV, cartoon, and movie characters to gain more traction among children. The Global Baby Electronic Toys market is expected to grow at a CAGR of 4.01 percent during 2014-2019.

“Manufacturers need to continuously improve their products to withstand the intense price competition and cope with the challenge of short product life cycles,” says Faisal Ghaus, Vice President of TechNavio Research.

“Increased spending on R&D helps manufacturers control price competition for a certain period until a similar product is launched by other vendors.”

To define the market conditions in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance. 

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