Monster Beverage Corp., PepsiCo Inc., Red Bull GmbH are three key vendors highlighted in a new Technavio report
London, 15 June 2015 – Technavio has published a new report on the energy drinks market in the US, which is expected to grow at a CAGR of almost 12% from 2015-2019.
Energy drinks market segmentation including product, distribution channel, and vendors
Technavio’s report analyses the solutions and products offered by market vendors and presents a comprehensive breakdown in terms of market segmentation for different products, including canned/PET bottled energy drinks, energy shots, and energy drink mixes.
Additionally, analysts have segmented market projections by distribution channel, including convenience stores, supermarkets and hypermarkets, and mass merchandisers.
“Innovations in energy drinks have a direct impact on the consumption pattern of consumers, as consumers are seeking new, efficient drinks which are more suitable to their needs and lifestyles. Additionally, health-conscious Americans are opting for low- or no-calorie energy drinks,” says Faisal Ghaus, Vice President of Technavio.
“Manufacturers are introducing energy drinks like Scheckter’s organic energy which is a 100% organic energy drink and contains natural ingredients,” adds Ghaus.
Energy drinks: Market scope and calculation of market size
This report covers the present scenario and growth prospects for the energy drinks market in the US from 2015-2019. To calculate the market size, Technavio uses revenue generated from the retail sales of energy drinks.
Industry analysis includes:
Key Vendors:
- Monster Beverage Corp.
- PepsiCo Inc.
- Red Bull GmbH
- Rockstar Inc.
- The Coca-Cola Co.
Market Growth Drivers:
- Changing Consumer Lifestyles
- Rise in Public Awareness
Market Challenges:
- Stringent Government Regulations
- Health Concerns
Market Trends:
- Growing Demand for Healthier Ingredients
- Introduction of Energy Drinks with Natural Ingredients
View the energy drinks market in the US report.
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