This report segments the global adult vibrator market by product (insertion vibrators, dual purpose, and external vibrators) and by geography (EMEA, APAC, and the Americas). Key leading vendors analyzed in this market research report include Bestgreen industrial, BMS factory, Diamond products, Fun Factory, LELO, and We-Vibe.
Technavio’s market research analysts estimate the global adult vibrator market to grow at a CAGR of around 16% between 2015 and 2019. Easy availability and purchase of vibrators are fuelling this market growth. Currently, the Americas dominate the market for adult vibrators, however, the APAC region to surpass the Americas by 2019 owing to its high market growth rate of approximately 19%. The APAC region’s large population base coupled with the growing awareness of adult vibrators in this region will result in its high market share of approximately 37% by 2019.
The new market research report from Technavio provides a breakdown and analysis of the adult vibrators segments by technology.
“Several companies are renovating vibrators in terms of technology and design, for the benefit of customers and increasing their sale value. For instance, Revel Body has replaced vibrator motor that operates between 40 Hz and 200 Hz. MysteryVibe Crescendo has launched a product that can change its size and shape as per the user’s requirement. Manufacturers are also focusing on wireless technologies such as Bluetooth to connect to the smartphones, allowing wireless control of the vibrator. Of late, vendors are aiming to popularize couple vibrators to stimulate both the individuals during intercourse,” says Sriram Mohan, Lead Analyst, Consumer Goods & Retail, Technavio Research.
Dual-purpose vibrator is the fastest-growing segment in the global adult vibrator market, occupying aroiund 38% of the total market share. Much of this segment’s growth can be attributed to media exposure of these vibrators and their increased references in erotic literature. The segment has observed the introduction of new products, in terms of design and function, such as We-Vibe 4 and the Ultimate G. This segment is expected to generate around US $2,650 million, owing to vast innovations and designs for these products.
Global dual-purpose vibrator market 2014-2019 ($ millions)
Source: Technavio Research
The leading vendors in the global adult vibrator market are Bestgreen industrial, BMS factory, Diamond products, Fun Factory, LELO, and We-Vibe. This market is characterized by the presence of numerous vendors who continually compete with each other to take advantage of this market’s high growth potential. The increasing competition between vendors facilitates market growth as it results in exponential product innovations.
A more detailed analysis is available in the Technavio report, Global Adult Vibrator – Market Study Report 2015-2019.
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