Confectionery market in Europe expected to reach over US $111 billion by 2019, says Technavio

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This market research report presents the segmentation of the confectionery market in Europe by product category such as chocolate, sugar, and gum. The report also includes an insightful analysis of the leading companies in the market such as Ferrero, Lindt & Sprüngli, Mars, Mondelēz, and Nestlé.

Technavio’s market research analysts estimate the confectionery market in Europe to grow at a CAGR of around 5% between 2015 and 2019. The increasing demand of confectioneries in the Western European market along with the popularity of dark chocolate is driving the growth of the confectionery market in Europe. Western Europe contributes the largest share of 31% to the global market.

The new market research report from Technavio provides a breakdown and analysis of the confectionary segments by technology.

“An interesting trend emerging in this market is the launch of artisan chocolates and themed chocolates, which has been attracting consumers to the products. Increased competition among major players and private labels has led various product innovations in terms of flavor, size, packaging, and texture. Sea salted caramels and artisan bars with cranberries, orange zest, and cinnamon or green peppercorns are among the artisan creations made on-site,” says Sriram Mohan, Lead Analyst, Food & Beverage, Technavio Research.

The chocolate segment accounts for the largest portion of the market, accounting for around 67% total market share. The rising demand for dark chocolate is driving the growth of this segment. Also, the increase in premium chocolates along with new product launches during occasions is also contributing to the growth of chocolates in Europe.

The leading vendors in the confectionery market in Europe include Ferrero, Lindt & Sprüngli, Mars, Mondelēz, and Nestlé. The market is highly competitive with the presence of large and private manufacturers. The market is predicted to witness more product launches and price wars during the forecast period.

A more detailed analysis is available in the Technavio report, Confectionery Market in Europe – Market Research 2015-2019.

We can customize reports by other regions and specific segments upon request.

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