E-marketer IT spending: Key market research findings
- Emergence of mobile app-install ads
- Growing usage of marketing analytical tools
Technavio has added a new market research report on the global e-marketer IT spending, which is expected to grow at a CAGR of around 12% between 2015 and 2019. Increasing demand to measure marketing initiatives and augmented mobile usage by customers primarily drives IT spending in E-marketer services. The Americas is the largest contributor to the global e-marketer IT spending, covering around 57% of the overall market size. The shift in consumer preference toward digital media and growth in data consumption will drive the market over the next four years.
The new industry research report from Technavio discusses in detail the key drivers and trends responsible for the growth of this market and its sub-segments.
“Of late, mobile app-install ads is gaining huge prominence among e-marketers and app-marketers. These app-install ads get qualified traffic from sources outside stores such as social media platform. The mobile app-install ads are highly popular among e-commerce companies such as retailers, cab service providers, and food delivery providers, as they lead to significant app downloads and measurable ROI. The mobile app-install ads are also gaining popularity among social media platforms such as Facebook, wherein they are placed at high costs than standard ads and include CPM pricing and CTR rates, which are not charged for standard Facebook ads,” says Navin Rajendra, Lead Analyst, ICT, Technavio Research.
The larger are the datasets, the higher is the demand to generate more insights and useful information. E-marketers use these datasets available with enterprises, and extract information from them. The extracted data helps enterprises to generate information and can gain insights about customer preferences, their product needs, and buying patterns.
The key vendors in the global e-marketer IT spending include Hubspot, IBM, Marketo, Microsoft, Oracle and Salesforce.com. The market is fragmented with small, mid-sized, and large vendors. Some vendors provide both on-premise and cloud-based software solutions, while some are pure cloud players, niche data analytics vendors, or open-source marketing software providers.
A more detailed analysis is available in the Technavio report, Global E-Marketer IT Spending 2015-2019.
We can customize reports by other regions and specific segments upon request.
Other Related Reports:
- Global IT Spending by Investment Banks- Market Research 2015-2019
- Global Online Travel Agencies IT Spending- Market Research 2015-2019
- Global e-Learning IT Infrastructure Spending 2015-2019
- Banking IT Spending in APEJ: Market Research Report 2015-2019
- Global Digitization IT Spending- Market Analysis 2015-2019
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