Automotive haptic technology: Key market research findings
- Growing touch screen functions in automobiles
- Increased incorporation of ultrahaptics technology
Technavio has added a new market research report on the global automotive haptic technology market, to its automotive portfolio. The global automotive haptic technology market is expected to grow at a CAGR of around 15% between 2015 and 2019. The ability of haptic technology to reduce the overall cost of products is predominantly fuelling this market’s growth. The APAC region is estimated to be the highest revenue-generating segment in this market, accounting for more than 62% of the total market share. Factors like the availability of low cost production facilities is expected to foster growth in this region in the next four years.
The new industry research report from Technavio discusses in detail the key drivers and trends responsible for the growth of this market and its sub-segments.
“The growing demand for touchscreen technology has boosted growth opportunities in the haptic technolgy market. Several automobiles have incorporated touch screens for navigational and entertainment purposes. The number of vehicles equipped with touch screen interfaces is estimated to increase over the next four years with increasing applications such as climate control, car lighting, windscreen wipers, sunroofs, and seat adjustment,” says Navin Rajendra, Lead Analyst, Hardware & Semiconductor, Technavio Research.
One of the interesting trends gaining prominence in the market is increased focus towards floating touch screens, which can create 3D virtual objects that can be seen and felt in the air. Some researchers in Japan have created floating 3D holographic plasma displays with haptic feedback. Automobile manufacturers are increasingly incorporating ultrahaptics in vehicles for infotainment operations. This technology would provide tactile feedback to users and reduce manual interference while driving, thereby improving road safety.
The leading vendors in the global automotive haptic technology market include Immersion, Atmel , Cypress Semiconductor , Johnson Electric, Microchip , Texas Instruments, Alps Electric, Continental, Daesung , Marquardt , Methode Electronics, Panasonic , SMK, Tokai Rika, Valeo and Visteon. This market is primarily dominated by vendors like Immersion, which provides haptics solutions to all sectors that incorporate this technology. It currently holds more than 1600 patents pertaining to haptics and has restricted the entry of other players in this market.
A more detailed analysis is available in the Technavio report, Global Automotive Haptic Technology Market 2015-2019.
We can customize reports by other regions and specific segments upon request.
Other Related Reports:
- Global Haptic Technology Market for Mobile Devices 2015-2019
- Automotive Telematics: Market Research Report 2015-2019
- Global Automotive Infotainment Market: Report Analysis 2015-2019
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