This market research report presents a detailed segmentation of the e-cigarettes market in the US by distribution channel (online and retail) and by product (first-generation e-cigarettes/cigalikes, second-generation e-cigarettes, and third-generation e-cigarettes). Key findings also include an analysis of the leading vendors such as Reynolds American, Imperial Tobacco, LOGIC Technology, Altria Group, NJOY, and CB Distributors.
Technavio’s market research analysts estimate the e-cigarette market in the US to generate revenues of $8 billion between 2015 and 2019. The increased desire among consumers to quit smoking tobacco is the primary driver for the growth of this market. E-cigarettes are considered a healthier alternative to tobacco smoking, and, therefore, are becoming popular among end-users.
The new market research report from Technavio provides a breakdown and analysis of the e-cigarettes segments by technology.
“The e-cigarette market in the US is witnessing the introduction of different flavours such as menthol, cola, mint, chocolate, watermelon, pink bubble gum, grape, and a mixture of the essences of many fruits. There are around 3,000 flavours available in the market, while the vendors are coming up with more varieties to lure smokers. Also, these e-cigarettes are available at low costs due to the lack of legitimate taxation on their sale,” says Abhay Sinha, Lead Analyst, New Coverage, Technavio Research.
First-generation e-cigarettes or cigalikes dominate the e-cigarette market in the US, accounting for 63% of the oevrall market share. However, this research report predicts the market to witness an increase in demand for second and third-generation e-cigarettes during the forecast period. Third-generation e-cigarettes (open-tank systems) are sold with same-brand e-liquid cartridges, which allows users to customize their e-cigarettes by refilling them with any nicotine or flavored liquid.
The leading vendors in the e-cigarette market in the US include Reynolds American, Imperial Tobacco, LOGIC Technology, Altria Group, NJOY, and CB Distributors. The market is highly fragmented due to the presence of numerous vendors operating and selling e-cigarettes under different brand names across the country. There is intense competition among the vendors for the market share. The report predicts the market to witness increased consolidation and a rise in the influx of private labels during the forecast period.
A more detailed analysis is available in the Technavio report, E-cigarette Market in the US 2015-2019.
We can customize reports by other regions and specific segments upon request.
Other related reports:
- Global E-cigarette Market 2015-2019
- Global Cigarette Market 2015-2019
- Global Li-ion Battery Market for E-cigarettes 2015-2019
- Li-ion Battery Market for E-cigarettes in the US 2015-2019
Further readings:
- Health Concerns Remain an Issue, Despite E-Cigarette Market Growth
- E-Cigarette Market Gaining Steam in India
- FDA Regulations a Double-Edged Sword for the US E-Cigarette Market
- More Brits Turning to E-Cigarettes for their Smoking Fix
- Flavored Electronic Cigarettes Appeal to Youth and Expand Global E-cigarette Market
