This market research report presents a detailed segmentation of the global baby powder market by key regions such as APAC, Europe, Latin America, North America, and MEA. Key findings also include an analysis of the leading vendors such as Burt’s Bees, Chicco, Johnson & Johnson, Mothercare, Pigeon, and PZ Cussons.
Technavio has released updated information on the baby care market, with the publication of its new market research report, global baby powder market. The global baby powder market is expected to grow at a CAGR of more than 3% between 2015 and 2019, owing to the rising awareness amongst consumers towards baby hygiene and baby care products. APAC dominates the global market for baby powders, occupying around 35% of the overall market share. A large number of infant population present in the region and a growing awareness about hygiene amongst many developing economies are the primary drivers of this region’s growth.
“The vendors are making various innovations in the baby care products by focusing on the safety and hygiene of these products. They are developing baby powder products depending on the skin types and age of the infants. For instance, Mothercare has come up with hypoallergenic powders that comprise natural ingredients like olive oil and chamomile and which acts as a natural moisturizer,” says Arushi Thakur, Industry Manager, Consumer & Retail, Technavio Research.
The market is led by the offline sales for baby powder, which accounts for around 80% of the overall market share. Majority of the consumers still prefer buying baby care products from retail stores rather than making online purchases. However, with increased internet penetration and wide option available online, the market is expected to witness huge revenue from online sales. Now-a-days, the online channels are providing users with the convenient option of price and product comparison, easy deliveries, and more product varieties. Baby Age, Babies “R” Us, Baby Earth, Buy Buy Baby, and One Step Ahead are some of the most popular online retailers for baby care products.
The leading vendors in the global baby powder market include Burt’s Bees, Chicco, Johnson & Johnson, Mothercare, Pigeon, and PZ Cussons. The market is dominated by international vendors such as Chicco, Johnson & Johnson, and Pigeon. The competitive environment in this market is expected to intensify with an increase in product/service extensions. International players are expected to grow inorganically during the forecast period by acquiring regional or local players.
A more detailed analysis is available in the Technavio report, Global Baby Powder Market – Market Study Report 2015-2019.
We can customize this reports by other regions and specific segments upon request.
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