This market research report includes a detailed segmentation of the global RTD tea and coffee market by types such as RTD tea and RTD coffee. It outlines the market shares for key regions such as the Americas, APAC, Europe, and MEA. A comprehensive analysis of the leading vendors such as Coca-Cola, JBD Group, Ting Hsin, Unilever, and Uni-President is also included.
Technavio’s market research analysts estimate the global RTD tea and coffee market to grow at a CAGR of more than 5% between 2015 and 2019. The increasing health concerns among the consumers is driving the demand for RTD tea and coffee. RTD tea is preferred by health-conscious consumers due to its anti-oxidant property whereas RTD coffee is chosen for instant energy. APAC dominates the global market for RTD tea and coffee, accounting for around 65% of the total market share. The massive urbanization, rising disposable income, and the growing café culture have been contributing to the growth of the market in this region.
The new market research report from Technavio provides a breakdown and analysis of the RTD tea and coffee segments by technology.
“Vendors are introducing new RTD tea and coffee flavors in the market. RTD coffees with almond, coconut, soy milk bases and green coffee extracts are gaining popularity in the market. Vendors are also offering RTD tea with natural sweeteners like stevia. Recently, Nestle launched three iced coffee flavors such as mocha, vanilla and creamy cappuccino. Moreover, the manufacturers are also focusing on exotic and attractive packaging of these RTD products to give them a premium and unique look,” says Vijay Sarathi, Lead Analyst, Food & Beverages, Technavio Research.
RTD tea dominates the market with a market share of 76%. RTD tea is more preferred by the health-conscious consumers due to its anti-oxidant properties and low-calorie content. The market has witnessed 86% increase in the number of RTD tea products containing stevia.
The key vendors in the global RTD tea and coffee market include Coca-Cola, JBD Group, Ting Hsin, Unilever and Uni-President. The market is highly competitive and dominated by few multinational beverage companies. The report predicts this market to witness new product launches and price wars during the forecast period.
A more detailed analysis is available in the Technavio report, Global RTD Tea and Coffee Market 2015-2019.
We can customize reports by other regions and specific segments upon request.
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