The industry research report outlines the market forecast and growth prospects for the natural and organic food market in the US. This research report includes an insightful trend analysis of the key factors impacting the market shares for the leading vendors. The top companies analyzed by this report include Amy’s Kitchen, General Mills, Nature’s Path Foods, and Organic Valley.
Technavio’s market research analysts estimate the natural and organic food market in the US to grow at a CAGR of 14% between 2015 and 2019. US contributes almost 50% to the global market share of organic foods primarily because of the increased awareness about healthy lifestyles and healthy food among the US population.
The new market research report from Technavio provides a breakdown and analysis of the natural and organic food segments by technology.
“Organic foods are more labour-intensive to produce and can perish faster than conventional foods. These nutrient-rich food products are free from toxins, antibiotics, and pesticides and help in the healthy development of children. Rise in the consumption of natural and organic foods has encouraged vendors to come up with various innovations in these food products such as formulation of new ingredient combinations, flavours, packaging, and benefits that contribute to taste, look, and quality,” says Arushi Thakur, Industry Manager, Food & Beverages, Technavio Research.
The natural food segment is expected to dominate the natural and organic food market in the US during the forecast period. An increase in the number of private labels, a limited number of government regulations, and rising natural food retail outlets fosters the growth of this market. Amazon entered the organic retail market with more than 100 organic brands ranging from snacks to oils and beans in 2014.
The key vendors in the natural and organic food market in the US include Amy’s Kitchen, General Mills, Nature’s Path Foods, and Organic Valley. This market is highly fragmented with the presence of numerous international and local players. The players majorly include natural food stores, food cooperatives, major grocery chains, and mass merchandisers, natural health farms and online stores. Market vendors compete against each other on the basis of product differentiation, portfolio, and pricing.
A more detailed analysis is available in the Technavio report Natural and Organic Food Market in the US 2015-2019.
We can customize reports by other regions and specific segments upon request.
Other related reports:
- Global Natural Food Colors Market 2015-2019
- Global Natural Antioxidants Market 2015-2019
- Global Natural and Synthetic Food Colors Market 2015-2019
- Natural and Organic Personal Care Product Market in Europe 2015-2019
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