This market research report by Technavio segments the global HD TV market by display (OLED TV, LCD/LED TV, and others), by technology (ultra HD TV and normal HD TV), and by geography (APAC, EMEA, North America, and Latin America). Key vendors analyzed in this market research are LG, Panasonic, Samsung, Sony, TCL, and Toshiba.
Technavio’s market research analysts estimate the global HD TV market to grow at a CAGR of around 1.5% between 2015 and 2019. The recent change in the manufacturers’ preference towards the production of high technology-enabled LCD and LED TVs is propelling the growth of HD TVs. APAC dominates the global market for HTD TVs, occupying around 44% of the total market share. China and India are considered to be the leading countries as they are the major manufacturing hubs for ultra HD TVs. The high demand for ultra HD TVs that are manufactured locally is a significant factor that promotes market growth in this region during the forecast period.
The new market research report from Technavio provides a breakdown and analysis of the HD TV segments by technology.
“One of the interesting trends emerging in this market is the incorporation of 3D displays in ultra HD TV sets. Now-a-days, most of the video content is in 3D format which is encouraging market vendors to come up with 3D content in 4K ultra HD TV to enhance the visual experience of the users. The manufacturers are also expected to launch next generation and the finest display quality of 8K ultra HD TV technology during the forecast period,” says Soumya Mutsuddi, Lead Analyst, Media & Entertainment, Technavio Research.
The normal HD TV segment is predicted to be the largest market segment during the forecast period. The prospects for growth in this segment is influenced by factors like the growing preference for a clear and detailed picture quality, which results in its impressive market share of nearly 64% by 2019. The market is currently witnessing change in the consumers’ preference from plasma TVs to LCD/LED TVs.
The leading vendors in the global HD TV market include LG, Panasonic, Samsung, Sony, TCL, and Toshiba. This market is extremely competitive and is characterized by the presence of numerous global and regional vendors. In this market, the vendors compete on the basis of performance, innovation, product features, quality, low cost, selling price, distribution, and financial stability to gain a competitive edge over their rivals. Additionally, the extension of product lineups by vendors is also expected to intensify the level of competition in this market.
A more detailed analysis is available in the Technavio report, Global HD TV Market 2015-2019.
We can customize reports by other regions and specific segments upon request.
Other related reports:
- Global HD Set Top Box (STB) Market 2014-2018
- Global 4K TV Market 2014-2018
- UHD TV Market in North America 2015-2019
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