An in-depth study of the baby car seat market by product type (rear facing baby car seats, forward facing car seats, and booster seats), by distribution channel (chain specialty stores, mass market, boutique, and online)and by key regions (North Americas, APAC, Europe, and ROW). The key vendors analyzed in this report are Britax, Chicco, Kiwi Baby Howick, Newell Rubbermaid, and Recaro.
Technavio has released its new market research report, global baby car seat market, which is expected to grow at a CAGR of 5% between 2016 and 2020. Technavio’s research reveals that the market will witness a huge demand for baby car seats from China and Japan due to the growing initiatives taken by the respective governments of the countries in promoting safety regulations for babies.
“The baby car seat manufacturers are developing various innovative marketing strategies to enhance consumer knowledge. They are mentioning the benefits of using baby car seats on product packaging. They are launching seats depending on the child’s age, position, and size. Also, the vendors are promoting their products on various platforms, specifically through online retailing,” says Brijesh Kumar Chaubey, Lead Analyst, Consumer & Retail, Technavio Research.
Chain specialty stores dominated the global baby car seat market in 2015, and it is expected to maintain its dominance until 2020. These stores are the retail outlets that provide similar products, which runs under a central management with standardized business practices and methods.
The leading vendors in the global baby car seat market include Britax, Chicco, Kiwi Baby Howick, Newell Rubbermaid, and Recaro. At present, the top international players lead the global baby car seat market in terms of quality and technology. Even though several regional players have significant market shares in their respective regions, especially in developing countries, many international players are anticipated to expand their presence in the developing countries of APAC and Latin America during the forecast period. Apart from quality and technology, these vendors also provide innovative solutions as part of their product portfolio.
A more detailed analysis is available in the Technavio report, Global Baby Car Seat Market 2016-2020.
We can customize this reports by other regions and specific segments upon request.
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